Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Lucky for us, Mobile Marketer and Marketing Dive recently published articles highlighting new data and major trends in digital marketing so far this year:
- Marketing 2019: Key stats at the half (by Marketing Dive)
- Mobile marketing 2019: Key stats at the half (by Mobile Marketer)
The infographic below shares a few social media marketing stats found in these two articles; use these to improve your overall understanding of the state of social media marketing in 2019.
1. Global online ad spend continues to rise significantly.
Originally, global online ad spend was forecast to grow by 4% this year, but that has been updated with current trends showing growth to be closer to 4.7% growth. According to Zenith's Advertising Expenditure Forecasts, this means online advertising will reach $329 by 2021, accounting for 49% of all global ad spend.
It should be noted that marketers' are continuing to invest more and more in social media and other forms of digital advertising.
2. Ad spend, specifically in location-based marketing, is set to grow to $24.4 billion.
The projection of 14% growth in location-based marketing indicates an increased interest in this form of advertising. Marketers' willingness to purchase location-based ads may suggest that this type of ad has proven a positive ROI in the past few years to many marketers.
3. Nearly half (43%) of advertisers plan to increase spending on influencer marketing.
We are all aware that social media influencer marketing is a hot trend right now; that's why it's not surprising that 43% of marketers are planning to increase their influencer marketing budgets.
On the other hand, this is an interesting stat to look at when a recent study by InfluencerDB came out with data showing a major decline in engagement rates of Instagram influencer content.
4. The average revenue per Snapchat user is on the rise.
The average revenue per Snapchat user rose from $1.21 in 2018 to $1.68 in 2019. With 190M daily active users and more and more marketers investing in the platform, Snapchat is winning the fight to stay in the game alongside the other social media giants.
5. Social referral traffic has become a major driver for retail ecommerce sites (and continues to rise).
Social referral to retail sites has grown by 110% over the past two years. It's growing faster than any other referral source.
Facebook, being the leading social platform, drives the most traffic. Instagram and Pinterest are the most natural and relevant platforms for retailers to advertise on. Snapchat and Twitter also play a significant part in the ad game, but not as much as the other three.
6. TikTok's worldwide in-app sales surged 500% in May from a year earlier.
TikTok, being the new kid on the block, is working hard to get the attention of advertisers. The app reached $9 million in-app sales in May and is forecast to reach $100 million. "TikTok's focus on video may give the app an advantage as video ads drive media spending," says Mobile Marketer.