127 articles by Emma Wiltshire

• Planning for 2023: What Social Media Marketers Need to Win in 2023

  Jan. 27, 2023

• How Brands Can Turn Up the Heat on Social this Holiday Season

  Nov. 18, 2022

• Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic]

  Nov. 8, 2022

• The Complete Elon Musk–Twitter Saga

  Nov. 2, 2022

• A Visual Guide for Creating Instagram Reels

  Oct. 6, 2022

• The Evolving Landscape of Social Media Influencers Marketing [Infographic]

  March 16, 2022

• Pinterest Now Allows Users to Share Idea Pins on Other Platforms

  March 15, 2022

• Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]

  March 15, 2022

• The Latest on Russia's Social Media Bans

  March 15, 2022

• A Quick Guide to Effective Hashtag Use [Infographic]

  Oct. 29, 2021

• The Keys to a Successful TikTok Advertising Campaign [Infographic]

  Aug. 27, 2021

• How to Successfully Generate and Amplify Earned Media for Your Brand

  July 2, 2021

• The U.S. is TikTok's No. 1 Biggest Fan

  July 1, 2021

• Instagram Adds Black-Owned Label to Business Profile Options

  June 30, 2021

• LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

  June 30, 2021

• TikTok Reminds Brands "Don't make ads, make TikToks"

  June 29, 2021

• Pinterest Introduces Story Pins Follower Streams

  Jan. 29, 2021

• 6 Tips for Measuring LinkedIn Campaign Performance [Infographic]

  Jan. 29, 2021

• 10 Influencer Marketing Stats for 2021 [Infographic]

  Jan. 29, 2021

• Instagram Launches New Professional Dashboard, Helping Creators Make a Living

  Jan. 28, 2021

• Twitter Embraces Imperfection With Its Fresh New Look

  Jan. 28, 2021

• Facebook Explains How the News Feed Predicts What We Want to See

  Jan. 27, 2021

• Twitter Announces Acquisition of Newsletter Platform, Revue

  Jan. 27, 2021

• Twitter and Sprinklr Join Forces to Release 2021 Customer Care Report

  Jan. 26, 2021

• Web Design Trends and Statistics 2021 [Infographic]

  Jan. 26, 2021

• Facebook Begins Rolling Out 'Facebook News' in UK

  Jan. 25, 2021

• 4 Steps to Creating a Winning Paid Social Campaign [Infographic]

  Nov. 28, 2020

• Twitter Launches New 'Carousels' Ad Format Option

  Nov. 12, 2020

• LinkedIn Shares Its Latest Transparency Report for the First Half of 2020

  Nov. 12, 2020

• Facebook Announces New Emotional Health Resource Center

  Oct. 6, 2020

• Social Media Marketing on Reddit, Twitch and Quora

  Oct. 6, 2020

• A Timeline of Facebook's Legal Actions Against Platform Misuse [Infographic]

  Sept. 16, 2020

• Brand Awareness Proves a Top Priority for Brands on Social [Infographic]

  Sept. 4, 2020

• TikTok Launches Marketing Partner Program for Advertisers

  Sept. 4, 2020

• Marketers Turn to Facebook and Instagram to Build Brand Awareness

  Aug. 31, 2020

• Social Media Marketing Post-COVID: Marketers Predict the Future

  July 16, 2020

• How Brands Can Benefit from Social Media Groups (#SMTLive Recap)

  June 3, 2020

• The Art of Hosting Events on Social (#SMTLive Recap)

  May 22, 2020

• #SMTLive Recap: TikTok Marketing Opportunities & Creative Strategies

  May 18, 2020

• Social Media Team Structures, Management Processes, and Popular Tools in 2020

  April 30, 2020

• Trends and Strategies Shaping Social Media Marketing in 2020

  Jan. 28, 2020

• 2020 Continuing Ed Goals for Social Media Pros

  Jan. 21, 2020

• Survey: Social Media Platform and Content Plans for 2020

  Dec. 22, 2019

• 'Pinterest Shop' Supports Small Businesses This Holiday Season

  Nov. 26, 2019

• Digital Marketing Tools We're Thankful for This Year

  Nov. 26, 2019

• Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

  Nov. 26, 2019

• #SMTLive Recap: The State of Social Media Lead Gen 2019

  Nov. 20, 2019

• SMT Expert Roundup: The Future of TikTok

  Oct. 24, 2019

• #SMTLive Recap: Building a Social Media Style Guide

  Oct. 17, 2019

• SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts

  Sept. 27, 2019

• Creative Workarounds for Facebook Lookalike Audience Targeting

  July 15, 2019

• LinkedIn Upgrades Campaign Manager With 3 New Objectives

  July 12, 2019

• Twitter Launches "Twitter ArtHouse"

  July 11, 2019

• 2019 Key Digital Marketing Growth Stats [Infographic]

  July 10, 2019

• Study: B2B Marketers Underestimate The Power of Thought Leadership

  May 10, 2019

• What Makes A Good Social Media Manager?

  May 9, 2019

• Facebook Automated Ads Help Small Businesses Meet Social Advertising Goals

  May 9, 2019

• Acronyms for the Social Media Marketer [Infographic]

  May 8, 2019

• Creating Content for Every Social Media Platform

  May 8, 2019

• B2B Marketers Share Their Best Tips for Instagram

  April 30, 2019

• 3 Keys to Designing Killer Social Media Content [Infographic]

  March 18, 2019

• 7 Biggest Challenges of Social Media Management (#SMTLive Recap)

  March 1, 2019

• The Difference Between a Social Media Manager and a Community Manager

  Feb. 28, 2019

• Using Excel's Facebook Ads Manager to Transform Your Ad Reporting

  Feb. 21, 2019

• Instagram Tests 'Donation' Sticker in Stories

  Feb. 19, 2019

• Real Advice from One Social Media Manager to Another [Infographic]

  Feb. 15, 2019

• #SMTLive Recap: Juggling Multiple Social Media Accounts

  Feb. 15, 2019

• How to Participate in a Twitter chat

  Feb. 12, 2019

• Engaging Your Audience Over the Holidays

  Dec. 21, 2018

• Turning Your Employees Into Social Media Advocates

  Nov. 14, 2018

• The Real Benefits of User Generated Content

  Nov. 9, 2018

• 7 Ways to Use Pinterest to Drive Business Results [Infographic]

  Nov. 9, 2018

• 4 Ways Social Media Videos Can Benefit Your Business

  Nov. 7, 2018

• Instagram Cashes in on Promote for Stories & Fresh Analytics

  Nov. 6, 2018

• AB InBev cozies up to craft brewers in IGTV push

  Nov. 5, 2018

• Dunkin': A Rebranding for the Digital Age

  Oct. 18, 2018

• Having a #BadHairDay? Pantene offers consultations on social media

  Oct. 12, 2018

• The Importance of Social Media in Ecommerce [Infographic]

  Oct. 11, 2018

• Live Streaming for Businesses: How, When and Why You Should Use It [Infographic]

  Oct. 9, 2018

• Telling Your Story with Instagram Stories

  Sept. 11, 2018

• The Future of Social Media [#SMTLive Recap]

  Aug. 3, 2018

• The Creative Process of Launching a Marketing Campaign

  July 10, 2018

• A Social Media Manager's Tool Box [#SMTLive Recap]

  June 14, 2018

• 4 Reasons Why Micro-Influencers Are Key [Infographic]

  June 6, 2018

• 32 Data-Driven Tips to Optimize Mobile Marketing [Infographic]

  May 25, 2018

• Facebook's New PR Campaign Wants Us To Remember the Good Old Days

  April 27, 2018

• The Current State of Social Media Algorithms [Infographic]

  April 26, 2018

• Twitter Updates Privacy Policy to Comply with GDPR

  April 26, 2018

• Facebook Messenger for Offline Marketing [Infographic]

  April 25, 2018

• 5 Reasons Why We Are Wired to Respond to Visual Marketing [Infographic]

  April 10, 2018

• The Brand Value of Influencer Marketing in 2018 [Infographic]

  April 8, 2018

• Keeping Up with the Algorithms (#SMTLive Recap)

  March 28, 2018

• Talking About Women in Social Media [#SMTLive Recap]

  March 14, 2018

• Managing Your Brand's Facebook Page in 2018 [#SMTLive Recap]

  Feb. 4, 2018

• The Road to Influencer Marketing [Infographic]

  Feb. 3, 2018

• The Rise of the Story Format [Infographic]

  Feb. 2, 2018

• What #SMTLive Chat Members Have to Say About Facebook's News Feed Update

  Jan. 30, 2018

• Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]

  Dec. 22, 2017

• Social Media Today Predictions for 2018 [Infographic]

  Dec. 15, 2017

• Building Social Media Brand Personas

  Dec. 11, 2017

• Understanding SEO Basics for Business Growth [#SMTLive Recap]

  Nov. 27, 2017

• Your 2018 Marketing Calendar [Infographic]

  Nov. 8, 2017

• Readers' Choice: Top 5 Articles from Last Week

  Oct. 16, 2017

• Facebook Announces Multi-Company Groups in Workplace

  Oct. 14, 2017

• How to Host Your First Twitter Chat

  Oct. 13, 2017

• Why Chat is Becoming Critical for B2C Brands [Infographic]

  Oct. 12, 2017

• Welcome to the New Social Media Today

  Oct. 6, 2017

• How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]

  Sept. 22, 2017

• Readers' Choice: Top 5 Articles from Last Week

  Sept. 18, 2017

• Snapchat Brings Bitmojis to Life with New AR Update

  Sept. 15, 2017

• How to Determine Your Instagram Ad Spend In 2017 [Infographic]

  Sept. 15, 2017

• Back to School: Social Media 101 [#SMTLive Recap]

  Sept. 1, 2017

• Building and Managing Your Online Community [#SMTLive Recap]

  Aug. 17, 2017

• Influencer Marketing for Small Businesses [#SMTLive Recap]

  July 28, 2017

• Useful Webinars for Brands on Instagram

  July 17, 2017

• Facebook Makes Messenger Ads Available Globally

  July 13, 2017

• Advertising on Facebook [#SMTLive Recap]

  July 13, 2017

• The Science of Social Video [Infographic]

  July 12, 2017

• Brand Yo' Self [#SMTLive Recap]

  June 21, 2017

• Facebook Offers Value Optimization Ads and Lookalike Audiences

  June 14, 2017

• Ask SMT: What are the Secrets of Facebook Success Today?

  June 13, 2017

• Story Time - Snapchat, Instagram and Facebook Stories (#SMTLive Recap)

  May 11, 2017

• Snapchat vs. Instagram vs. Facebook Stories

  May 8, 2017

• How Does Geotargeting Fit Into Your Customer Outreach Strategy? [#SMTLive Recap]

  April 26, 2017

• Ask SMT: Are there too many social media metrics? Which do you find most valuable?

  April 13, 2017

• Last 5 Years of Social Media Marketing #SMTLive Recap

  April 12, 2017

• Women in Social Media #SMTLive Recap

  March 29, 2017