Emma Wiltshire

Emma is passionate about connecting with people and bringing groups together around similar interests. As the community manager for Social Media Today, Emma's job is to discover and collaborate with the best social media and digital marketers in the business in order to produce the highest quality content for our readers. You can connect with Emma by reading daily updates from her in our morning newsletter, joining in her twice-monthly #SMTLive Twitter chats, or simply by responding to us on social.

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127 articles by Emma Wiltshire

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Planning for 2023: What Social Media Marketers Need to Win in 2023
Jan. 27, 2023
How Brands Can Turn Up the Heat on Social this Holiday Season
Nov. 18, 2022
Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic]
Nov. 8, 2022
The Complete Elon Musk–Twitter Saga
Nov. 2, 2022
A Visual Guide for Creating Instagram Reels
Oct. 6, 2022
The Evolving Landscape of Social Media Influencers Marketing [Infographic]
March 16, 2022
Pinterest Now Allows Users to Share Idea Pins on Other Platforms
March 15, 2022
Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]
March 15, 2022
The Latest on Russia's Social Media Bans
March 15, 2022
A Quick Guide to Effective Hashtag Use [Infographic]
Oct. 29, 2021
The Keys to a Successful TikTok Advertising Campaign [Infographic]
Aug. 27, 2021
How to Successfully Generate and Amplify Earned Media for Your Brand
July 2, 2021
The U.S. is TikTok's No. 1 Biggest Fan
July 1, 2021
Instagram Adds Black-Owned Label to Business Profile Options
June 30, 2021
LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field
June 30, 2021
TikTok Reminds Brands "Don't make ads, make TikToks"
June 29, 2021
Pinterest Introduces Story Pins Follower Streams
Jan. 29, 2021
6 Tips for Measuring LinkedIn Campaign Performance [Infographic]
Jan. 29, 2021
10 Influencer Marketing Stats for 2021 [Infographic]
Jan. 29, 2021
Instagram Launches New Professional Dashboard, Helping Creators Make a Living
Jan. 28, 2021
Twitter Embraces Imperfection With Its Fresh New Look
Jan. 28, 2021
Facebook Explains How the News Feed Predicts What We Want to See
Jan. 27, 2021
Twitter Announces Acquisition of Newsletter Platform, Revue
Jan. 27, 2021
Twitter and Sprinklr Join Forces to Release 2021 Customer Care Report
Jan. 26, 2021
Web Design Trends and Statistics 2021 [Infographic]
Jan. 26, 2021
Facebook Begins Rolling Out 'Facebook News' in UK
Jan. 25, 2021
4 Steps to Creating a Winning Paid Social Campaign [Infographic]
Nov. 28, 2020
Twitter Launches New 'Carousels' Ad Format Option
Nov. 12, 2020
LinkedIn Shares Its Latest Transparency Report for the First Half of 2020
Nov. 12, 2020
Facebook Announces New Emotional Health Resource Center
Oct. 6, 2020
Social Media Marketing on Reddit, Twitch and Quora
Oct. 6, 2020
A Timeline of Facebook's Legal Actions Against Platform Misuse [Infographic]
Sept. 16, 2020
Brand Awareness Proves a Top Priority for Brands on Social [Infographic]
Sept. 4, 2020
TikTok Launches Marketing Partner Program for Advertisers
Sept. 4, 2020
Marketers Turn to Facebook and Instagram to Build Brand Awareness
Aug. 31, 2020
Social Media Marketing Post-COVID: Marketers Predict the Future
July 16, 2020
How Brands Can Benefit from Social Media Groups (#SMTLive Recap)
June 3, 2020
The Art of Hosting Events on Social (#SMTLive Recap)
May 22, 2020
#SMTLive Recap: TikTok Marketing Opportunities & Creative Strategies
May 18, 2020
Social Media Team Structures, Management Processes, and Popular Tools in 2020
April 30, 2020
Trends and Strategies Shaping Social Media Marketing in 2020
Jan. 28, 2020
2020 Continuing Ed Goals for Social Media Pros
Jan. 21, 2020
Survey: Social Media Platform and Content Plans for 2020
Dec. 22, 2019
'Pinterest Shop' Supports Small Businesses This Holiday Season
Nov. 26, 2019
Digital Marketing Tools We're Thankful for This Year
Nov. 26, 2019
Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]
Nov. 26, 2019
#SMTLive Recap: The State of Social Media Lead Gen 2019
Nov. 20, 2019
SMT Expert Roundup: The Future of TikTok
Oct. 24, 2019
#SMTLive Recap: Building a Social Media Style Guide
Oct. 17, 2019
SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts
Sept. 27, 2019
Creative Workarounds for Facebook Lookalike Audience Targeting
July 15, 2019
LinkedIn Upgrades Campaign Manager With 3 New Objectives
July 12, 2019
Twitter Launches "Twitter ArtHouse"
July 11, 2019
2019 Key Digital Marketing Growth Stats [Infographic]
July 10, 2019
Study: B2B Marketers Underestimate The Power of Thought Leadership
May 10, 2019
What Makes A Good Social Media Manager?
May 9, 2019
Facebook Automated Ads Help Small Businesses Meet Social Advertising Goals
May 9, 2019
Acronyms for the Social Media Marketer [Infographic]
May 8, 2019
Creating Content for Every Social Media Platform
May 8, 2019
B2B Marketers Share Their Best Tips for Instagram
April 30, 2019
3 Keys to Designing Killer Social Media Content [Infographic]
March 18, 2019
7 Biggest Challenges of Social Media Management (#SMTLive Recap)
March 1, 2019
The Difference Between a Social Media Manager and a Community Manager
Feb. 28, 2019
Using Excel's Facebook Ads Manager to Transform Your Ad Reporting
Feb. 21, 2019
Instagram Tests 'Donation' Sticker in Stories
Feb. 19, 2019
Real Advice from One Social Media Manager to Another [Infographic]
Feb. 15, 2019
#SMTLive Recap: Juggling Multiple Social Media Accounts
Feb. 15, 2019
How to Participate in a Twitter chat
Feb. 12, 2019
Engaging Your Audience Over the Holidays
Dec. 21, 2018
Turning Your Employees Into Social Media Advocates
Nov. 14, 2018
The Real Benefits of User Generated Content
Nov. 9, 2018
7 Ways to Use Pinterest to Drive Business Results [Infographic]
Nov. 9, 2018
4 Ways Social Media Videos Can Benefit Your Business
Nov. 7, 2018
Instagram Cashes in on Promote for Stories & Fresh Analytics
Nov. 6, 2018
AB InBev cozies up to craft brewers in IGTV push
Nov. 5, 2018
Dunkin': A Rebranding for the Digital Age
Oct. 18, 2018
Having a #BadHairDay? Pantene offers consultations on social media
Oct. 12, 2018
The Importance of Social Media in Ecommerce [Infographic]
Oct. 11, 2018
Live Streaming for Businesses: How, When and Why You Should Use It [Infographic]
Oct. 9, 2018
Telling Your Story with Instagram Stories
Sept. 11, 2018
The Future of Social Media [#SMTLive Recap]
Aug. 3, 2018
The Creative Process of Launching a Marketing Campaign
July 10, 2018
A Social Media Manager's Tool Box [#SMTLive Recap]
June 14, 2018
4 Reasons Why Micro-Influencers Are Key [Infographic]
June 6, 2018
32 Data-Driven Tips to Optimize Mobile Marketing [Infographic]
May 25, 2018
Facebook's New PR Campaign Wants Us To Remember the Good Old Days
April 27, 2018
The Current State of Social Media Algorithms [Infographic]
April 26, 2018
Twitter Updates Privacy Policy to Comply with GDPR
April 26, 2018
Facebook Messenger for Offline Marketing [Infographic]
April 25, 2018
5 Reasons Why We Are Wired to Respond to Visual Marketing [Infographic]
April 10, 2018
The Brand Value of Influencer Marketing in 2018 [Infographic]
April 8, 2018
Keeping Up with the Algorithms (#SMTLive Recap)
March 28, 2018
Talking About Women in Social Media [#SMTLive Recap]
March 14, 2018
Managing Your Brand's Facebook Page in 2018 [#SMTLive Recap]
Feb. 4, 2018
The Road to Influencer Marketing [Infographic]
Feb. 3, 2018
The Rise of the Story Format [Infographic]
Feb. 2, 2018
What #SMTLive Chat Members Have to Say About Facebook's News Feed Update
Jan. 30, 2018
Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]
Dec. 22, 2017
Social Media Today Predictions for 2018 [Infographic]
Dec. 15, 2017
Building Social Media Brand Personas
Dec. 11, 2017
Understanding SEO Basics for Business Growth [#SMTLive Recap]
Nov. 27, 2017
Your 2018 Marketing Calendar [Infographic]
Nov. 8, 2017
Readers' Choice: Top 5 Articles from Last Week
Oct. 16, 2017
Facebook Announces Multi-Company Groups in Workplace
Oct. 14, 2017
How to Host Your First Twitter Chat
Oct. 13, 2017
Why Chat is Becoming Critical for B2C Brands [Infographic]
Oct. 12, 2017
Welcome to the New Social Media Today
Oct. 6, 2017
How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]
Sept. 22, 2017
Readers' Choice: Top 5 Articles from Last Week
Sept. 18, 2017
Snapchat Brings Bitmojis to Life with New AR Update
Sept. 15, 2017
How to Determine Your Instagram Ad Spend In 2017 [Infographic]
Sept. 15, 2017
Back to School: Social Media 101 [#SMTLive Recap]
Sept. 1, 2017
Building and Managing Your Online Community [#SMTLive Recap]
Aug. 17, 2017
Influencer Marketing for Small Businesses [#SMTLive Recap]
July 28, 2017
Useful Webinars for Brands on Instagram
July 17, 2017
Facebook Makes Messenger Ads Available Globally
July 13, 2017
Advertising on Facebook [#SMTLive Recap]
July 13, 2017
The Science of Social Video [Infographic]
July 12, 2017
Brand Yo' Self [#SMTLive Recap]
June 21, 2017
Facebook Offers Value Optimization Ads and Lookalike Audiences
June 14, 2017
Ask SMT: What are the Secrets of Facebook Success Today?
June 13, 2017
Story Time - Snapchat, Instagram and Facebook Stories (#SMTLive Recap)
May 11, 2017
Snapchat vs. Instagram vs. Facebook Stories
May 8, 2017
How Does Geotargeting Fit Into Your Customer Outreach Strategy? [#SMTLive Recap]
April 26, 2017
Ask SMT: Are there too many social media metrics? Which do you find most valuable?
April 13, 2017
Last 5 Years of Social Media Marketing #SMTLive Recap
April 12, 2017
Women in Social Media #SMTLive Recap
March 29, 2017

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127 articles by Emma Wiltshire