One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It's an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website.
- Share updates often - Some people say to post updates to your LinkedIn page just once a day. Some people say do it once a day. It doesn't matter how often you do it, but you should do it often. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often. If you don't, you'll fade into obscurity.
- Add visual elements - You can add banners, images of your products, or even videos to your LinkedIn page. I'd say to do all three - as often as you can. Making your LinkedIn page more visible will go a long way to driving up engagement and sending more visitors to your website.
- Link to a landing page - You can create a landing page just for your LinkedIn page to give visitors a special offer, or you can create specific landing pages for your products and link to different ones from your LinkedIn page as you discuss those products. Pick a strategy, but it needs to make sense for your brand and your visitors. Instead of linking to your home page, link to a powerful landing page with a strong call to action.
A LinkedIn page is a great tool for any business if you optimize it will for sending traffic to your website.