Social media is one of the most powerful tools that people use to promote their business. You have the ability to promote your brand to your target audience in record time. With such grandiose opportunities, it can be difficult to know exactly how to start. Luckily, there are several tools to help you take your business to the next level.
Three Tools to Create a Cohesive Social Media Campaign
Getting your social campaign started begins with one simple task: creating a social media dream team. Having the right people makes all the difference. While most people use social media in their daily lives, it takes skill and a level of social adaptability and writing expertise to be able to carefully craft an effective campaign. Often time it takes a few people working their magic together to get the right mix of trendy and informative.
OurUSB uses social media platforms integrated into cloud storage. What you end up with is a useful mix of sharable secure file storage and the ability to communicate about your data effectively. This works as a unique project management system that allows a team unbridled access to all collaborative input while keeping everything organized. OurUSB is a great addition to your social campaign toolbox.
Mention is an innovative tool that allows you to easily track when your name, business or product is mentioned. You can also tailor it to include certain keywords that you want to monitor across many different social networks, blogs, forums, websites, etc. You also have the ability to respond to your product being mentioned which further allows you to promote and answer any questions people have. Being ever present with your brand gives you an unmatched advantage. Mention helps you to reach out and inform while being able to evaluate the effectiveness of your campaign.
Buffer allows you to easily post updates on your Facebook, Twitter, Google+, and LinkedIn accounts all at once. With Buffer, you will look like a social media aficionado. Buffer allows you to write multiple posts at one time and then space them out to post on different days, which keeps your audience more engaged. If that wasn't good enough, it also provides you with analytics to determine the most popular posts and who clicked on what and when.
A chrome extension is available that allows for easy sharing when you find a page that is applicable to your business. Buffer is a really neat and time saving application that will supercharge any social media campaign.
With these three tools you are bound to make some waves in the sea of conversation that is social media. The key to a successful social media campaign is to be engaging, creative, and original. These tools can get you there.
Good luck campaigning!