The News Feed is Facebook’s lifeline. From status updates to post engagement, how users engage with the News Feed - and how long they stay engaged - determines how many ads Facebook can display (impressions served, engagements earned) in that timeframe.
The more original content a user posts, the more content available to display to their friends & family, which increases their engagement and the cycle continues.
Given this, it makes sense that Facebook has always put increased emphasis on user-generated content, which is an important trend for brands to tap into to ensure they're maximizing their Facebook exposure (particularly considering Facebook's latest News Feed tests).
For these insights and more, check out the 2017 State of Facebook User-Generated Content infographic from Mavrck below, or click here to see the full report.
A version of this post was first published on the Digital Information World blog.