Some think you shouldn't bother with advertising on social media. After all, what is social media other than opportunity after opportunity to promote your brand through well-crafted posts and images?
According to this infographic: wrong. Targeted advertising, in fact, simply extends your organic marketing campaign. Paid social can lead to 25 percent more conversions than organic social.
AOL Platforms looked at the data in an attempt to bust some of these social media advertising myths. Here's what they found: