Engaging your Facebook Fans and growing your community is really important to a small business marketing plan. Many blog posts review all the good things to do to promote your Facebook page and grow your fan base, but there are tactics that can cause a major reduction. According to a study by ExactTarget and CoTweet, "More Than 90% of Consumers Unsubscribe, Unfan or Unfollow Because of Too Frequent, Irrelevant or Boring Communications".
So if you want to reduce the number of Facebook fans for your page, try to do some of the following Facebook marketing tactics more often than those that can increase your fan base.
- Flood people's news feed with links - a few pages I've liked suddenly post a slew of updates linking to various articles and blog posts. They are probably linking to their Facebook page from Twitter or Google RSS reader's share feature. This type of over posting does nothing for your reputation. Remove those connections when you want to share a lot of links via Twitter or through Google. Your Facebook page should be more selective on what you post.
- Not posting anything - dormant pages or pages with erratic posts lose fans. We all clean house occasionally and those pages with few posts or no posts for a few months get unliked to make room for those that are interesting. Consistency is key for getting people to like your page initially and then stay connected.
- Posting too much on your page daily - the point of content marketing is to weed through a lot of content and find the pearls that you just know your fans will want to read. Posting too many random updates with information I'm not interested in will result in loss of attention.
- Posting only self serving announcements or marketing materials - on Facebook, it's not all about you. It's all about what your fans are interested in. Keep your posts relevant to your audience.
- Automating everything you post - we all have time constraints given our heavy schedule and balancing between business owner, spouse, parent, child and other areas that round out our lives. However, you must interact with your page in order to keep your fans interested. Automate some things, but manually post links with commentary and blog posts.
What makes you want to un-like a Facebook page?
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