The non-profit world is not very different from the business world in the strategies that should be employed to connect with your base. Social media management in the the modern world is key to getting your name in front of as many people as possible, engaging them, and monitoring that engagement.

1. Know Your Base
Finding the people you should be interacting with has to be the first step in the process. You want to create as many promoters of your cause as possible to create buzz, energy, and action for it. Search social sites by keywords that relate to your mission and your brand, then follow or like them and engage them on the site to try to get them involved. A group of people with a common vision will feed off of each other and generate buzz.

2. Ask For Participants
Once you've identified and engaged your promoters, they can help you to spread the word of your mission and bring more into the fold. The exponential power of tapping into ever-reaching networks of people on social sites can be one of the most powerful tools in your arsenal for getting the word out.

3. Tie It All Together
Utilize ever available resource and make them a seamless net. Picture a website with its pages. Navigating through the pages should be easy and uncomplicated. You should think of Facebook, Twitter, Google+, and any other site you use as pages on your website, wih each one linked to the other in as flowing a way as possible. Include links, badges, button, and cross-site promotion on every page. Also make sure that all your information is filled in, like pictures, bios, activities, contact information, etc. Incomplete profiles look bad. Use every site you can get on, and there are a lot. Limiting yourself to the big three (or less in some cases) is a mistake. Using sites like SoundCloud or Pinterest can allow you to reach people that may not react as well to your message on other sites.

4. Let the Funds Flow
Don't spend all of your social networking time asking for money. It is much more effective to be real and engaging to generate interest and let the money come naturally. This is not to say that you should never ask, just don't get pushy. Remember, $1 from 1000 people is the same as a $1000 donation from one person, except there is a much better chance of the word spreading to others through the 1000 people.

5. Monitor Your Sites
Using a social media dashboard will help you keep track of the activity surrounding your brand or mission. Even if you have a full-time person for social media management, which you should, it is close to impossible to keep a good eye on your engagement by simple browsing through. Good software will do much of the work for you so you can spend your time actually being social. It will also provide analytics that can help you to figure out what is working and what isn't.