1. Search and Social Media: Insight & Inspiration at SMX Toronto
By CT Moore Search isn't great for creating awareness of something that people don't know exist. With search, users have to request it. Social media, then, is better for creating the initial awareness. Once that awareness is raised, search is good for reaching users who are already aware and want to become more engaged and learn more about the content.
Firebelly Memo: What a community is saying is often more relevant that what the search results are displaying.
2. 5 Great Social Search Engines Not Named Google
By Kevin Khachatryan Google is an Internet giant when it comes to search engines. Webmasters cater their websites primarily for Search Engine Optimization on Google as a highly ranked web page can send thousands of visits a day to a site. However, there are special search engines that are better for tracking social networking and seeing where all the hype is. In this article, we will cover some of the best search engines you might not have heard about.
Firebelly Memo: While not as sophisticated as paid buzz monitoring tools, these 5 social search engine are a great start for monitoring your brand in the social space.
3. How Social Media Will Replace Search Engines
By Sujan Patel People value personalization, peer recommendations and instant updates over a static list of top-ten search results. The rush of the search engines to find their place in the world of social media says it better than anything else: the day of social media primacy is coming, if it's not already here.
Firebelly Memo: I don't agree with this article 100 percent, but it's still an interesting read. SEO is, and will be, important for many brands, but a social component to your online marketing efforts will ensure that you're "available" to the increasing number of people who are conducting searches on social sites.
4. How Are Search and Social Media Connected?
By Optimum7 On the surface, Search Engine Optimization and Social Media may appear to be two separate, unrelated means of online marketing, public relations and promotion. However, closer inspection and clear understanding of what drives the search engines towards generating the most relevant results and what the Social Media represents in terms of human interaction, leads to the inescapable conclusion that there really is a close connection between Search and Social Media.
Firebelly Memo: The relationship between social media and search really is interdependent. People will use search engines to find your brands and there is a very good chance they will find the fresh content on your social assets in the SERPs.
5. 5 Ways to Leverage Real Time Search in Your Online Marketing Mix
By Michelle Bowles Since late 2009 when Google introduced real time search, the concept has gained a lot of attention. Today, real time search is at the top of the priority lists for all the major search engines - Google, Bing and Yahoo!. As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results.
Firebelly Memo: Developing a real time SEO strategy ensures an increase in online visibility.
