Creating content is a great way to boost brand awareness, increase your SEO standing and boost your digital presence. It's also difficult. It can be tough to find the right subjects to cover, the information your audience really wants and needs.
But there are more ways than ever to do this - in the below infographic, the team from Brafton outline a simple process you can follow to better focus your content efforts, and ensure you're touching on the key topics of interest for your target audience.
Sure, it still takes work - there's a lot more to each step than simply writing them down - but the listing provides a guide on how to research and improve your content efforts.
A version of this post was first published on the Digital information World blog.