Digital marketing is essential for the success of businesses of any size. Competitors and prospects constantly spend time on the Internet, making digital marketing the only way to keep ahead in the game. Professionals like Brent Franson and other experts in the field generally offer these five surefire digital marketing strategies that will enrich businesses across a variety of industries.
Setting a Goal
Before any digital marketing campaign can begin, goals must be set. When there are clear goals outlined, efforts are more focused, and chances of success increase significantly. Digital marketing requires much strategy and precision, and it is crucial to draft up a plan of which technologies will be used and how they will be implemented to reach targeted groups.
Construct Marketing Funnels
When businesses employ well-designed marketing funnels, they will undoubtedly prosper. Marketing funnels are maps of journeys that customers' take from when they are website visitors to when they grow to be leads. Once prospects reach the lead phase, marketers are then responsible for helping them move through the rest of the funnel until they become paying customers. Professionals usually break these funnels into four portions: awareness the product or service exists, an interest in the product or service, the desire to have the problem solved and the action they will take to rectify their issues.
Bring Traffic to the Website
No website is successful without traffic. It is vital that marketers and search engine optimization specialists put tactics into place that will increase a site's ranking in the search engines and bring traffic by the boatloads. SEO methods that will certainly drive traffic are regularly submitting unique content to directories that lead back to the website, creating and maintaining a business blog and establishing a presence on social media sites.
Utilize Mobile Marketing
It is rare these days for people to leave home without carrying along their mobile devices. Because mobile technology is a major part of life, individuals are always paying attention to them. The latest polls state that most text messages are read after three minutes of their receipt. Because practically no text message gets ignored, marketers have a much greater chance of converting prospects into paying customers. All marketers have to do is craft a short, personalized message that lets readers know their needs matter, and they will feel driven to see what solutions are offered.
Create an Email List
Power is in a list. When companies have a large list, they have a pool of prospective clientele that they can market to and convert into buyers. A captivating landing page must be created in order to prove the value of the list so that customers will be more compelled to join, and special offers and promotions should be given only to those who subscribe. It is a good idea to send out email messages a week apart from one another so that customers do not feel like they are being spammed but still will remember the business.
Following these five digital marketing strategies will most certainly guarantee heightened prosperity. Before long, businesses can develop an outstanding Internet presence and have an exceptional competitive edge.
An article from
Filed Under:
Social Media Updates