State of Mobile Advertising
Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software's EVP, Mahi de Silva, issued the company's State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each report provides the most frequently visited sites, key data metrics from Opera Mini (Opera's hardware-independent Java browser) and a snapshot of a specific trend chosen by the analysis team.
Opera first developed a mobile browser in 1998. Since then, the company has maintained an authority on mobile trends, and enabling a full Web experience on mobile phones. Today, Opera's network covers 9,000 global customers, with more than 35 billion ad impressions per month. The company drove more than $250 million in revenue to mobile publishers in 2011 and predicts generating more than $400 million in 2012.
Most ad networks are blind, so you don't know where your ads are running. Premium means you'll be able to see and customize site lists of the very best mobile sites and apps.
3. Unduplicated Reach
Lots of networks claim reach, but how much of that can be (and is) acheived from another network in your mix? Look for those that have exclusive relationships with publishers--you'll not only get unique access, but you'll also be able to run more creative and integrated campaigns.
4. Early Session Impressions
In mobile, speed is everything. A mobile ad network that uses the same server as the publisher will provide early session impressions, which means faster load times and higher CTR.
5. Mobile Expertise
Often it's the people that are most important. You'll want to work with a team that knows mobile inside and out: creative, development, and campaign optimization.