There's a lot of noise about what works and what doesn’t in eCommerce. From crafty pop-ups with discount codes to upselling products during the checkout process, the list of potential options is almost never-ending - but what you really need to know is which among them is actually going to be effective, and deliver benefit for your business?
Different eCommerce features will be more or less important, depending on which industry you're catering for. The essential question to consider is what's necessary for your customers and will guide them further towards purchase.
But even before that, you need to start with the basics. To help on this front, the team from Prima Software have put together this infographic of five simple tips that you need to first master to meet your eCommerce customers’ expectations.