Graphic content is essential to a great digital marketing mix. The fact is, some types of information are just easier to consume in graphic format.

The visual shift has been present in digital marketing for some time, and while brands have been working to create more impressive, standout visual content, many have also found a range of significant challenges to the process.

Graphic assets aren't easily tracked, brand and campaign themes aren't always consistent, high-value assets are used incorrectly. But above all this, the very process of creating effective visual content is often a headache for the content team.

So what should you do, what should your business be focused on to improve its visual output? That's what the below infographic is about - but first...

Choose a Great Tool

There are a heap of tools out there which can help you create visuals for social media, including graphic profile headers, infographics and presentations. Three of the most popular tools which can do it all are Canva, Visme, and PiktoChart, all of which have solid options. 

Whichever you choose, your tool should provide these fundamental capabilities:

• Pre-sized images for social media posts on popular social networks
• Post and infographic templates
• Stock images (either free or fee-based) from within the tool
• Icons, gauges, and other graphic elements to show data
• The ability to include clickable URLs

Once you've chosen your tool, the recommendations outlined in the below infographic will help you save time, keep your branding on point, and make all of your visuals even more compelling.