During a session at The Social Shakeup last week, three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social. Based on the insights they presented, it became clear that no matter whether your company is in communications, manufacturing, or sales, there are common opportunities which all B2B marketers can capitalize on within the social media landscape.
So if you're looking to start, expand, or review your B2B company's use of social media, keep these five themes in mind.
As one panelist noted:
"Social Media is the millennial's search engine. You need to have a presence and content there when they go searching."
Check out the infographic below for more insights.