Content marketing can deliver huge benefits - but as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you're looking to achieve.
Given the rise of content marketing, many businesses go in half-ready, with plans that don't fully outlay the desired path, and as such, they fail to deliver on the intended goals.
To help you avoid some of the more common content pitfalls, Click Consult have created this infographic which provides an overview of five such mistakes. Worth noting in your strategic planning.
This post was first published on the Digital Information World blog.