When I first started trying to build traffic to my website, I began by picking some keywords with decent search volume and then began building links to that page. That worked ok for a while, but there was something missing with this strategy. I know this is true for many of our clients as well - you might even be familiar with constantly checking your keyword rankings or watching your social media get no love. When I speak to these clients about the importance of a blog for building their rankings as well as audience engagement, the most common response is;
"Well, let's focus on link building - I don't really think blog posts are going to achieve what we're after."
This thought process is the biggest flaw in a faulty lead generation strategy.
If you're not focusing on your customers, you've missed the Bigger picture completely.
Sometimes customers come in and know exactly what they want, but most of the time, they're going to have a bunch of questions - they know they want to buy something, but they aren't ready, yet
I know in our business, we hear the same questions over and over - what about you? Do you ever wind up answering the same customer questions again and again?
This got me thinking - maybe, just maybe, there's a better way to go after clients and rank for keywords and engage them on social platforms by speaking about what actually matters to them. So, we started answering the questions our clients had in the form of blog posts.
Do you know what happened?
We started ranking on the first page of Google within 12-48 hours for these posts, and our website traffic grew leaps and bounds. As it turns out, the same questions and problems people were asking us on the phone, they were also Googling and sharing with friends.
So, does blogging help your keyword rankings & social engagement?
Yes, and it can help yours too.
Here are six undeniable reasons to get started with your own business blog.
1. Create Blog Posts if You Want to Attract a Following
When you initially launch a blog, it probably won't receive much traffic - and that's okay. As your blog grows and becomes more popular, it'll generate a strong following of loyal visitors. These visitors may follow your blog and/or its RSS feed on a daily basis, checking to see when new content is published.
2. If You Want To Announce New Products or Services
A blog is the perfect platform on which to announce new products or services. If your business recently added a new product to its lineup, let the world know by writing about it in a blog post. Assuming your blog has a strong following, this can bring invaluable attention to your business's new product.
3. Blog Posts = Lead Generation
Of course, blogging is also an effective method for generating leads. You can install a newsletter signup form, for instance, enabling users to enter their email address in exchange for email delivered by your business.
Alternatively, you can set up an inquiry form where visitors enter their personal information to learn more about your business or its products/services.
4. Use Blog Posts as a Way to Feed Your Social Channels
Make the most of your content. You can pull dozens of enticing snippets out of one single blog post. Use this strategy to feed your social channels as well as to keep a steady flow of traffic, shares and inbound links to your post.
5. Be The Authority
You have the capacity to present your business as an authority in its respective industry or niche by maintaining a blog. If a prospect is forced to choose between a business with a blog and a business without a blog, they'll probably choose the one with a blog.
By answering your potential customers' questions, you're providing transparency and an overview of what you do, and how you do it. This can instill trust and confidence in your knowledge and services.
A key thing to remember, however, is that you need to publish high-quality content on a regular basis.
6. It's Easy to Create Blog Posts
Blogging is actually easier than most business owners realize.
Thanks to user-friendly blogging platforms like WordPress, you can have a blog up and running in minutes. Creating new content for your blog is also easy, as WordPress and similar content management systems (CMS) use a web-based interface.
These are just a few reasons why your business needs a blog. Try it - see first hand the impact it can have on acquiring new leads for your business. Save Save Save Save