Find and manage quality content to share with your audience, build relationships, and improve your social media branding.
Getting and retaining the attention of customers in a meaningful way is essential. Part of a good one-to-many content marketing strategy, content curation is the art of continually finding, grouping, organizing, and sharing the best and most relevant content with your brand's audience. Good content curation consists of sifting through the fire hose of online information and being very selective, with a laser focus on your brand message -- this helps you become a thought leader in your industry/category and a trusted resource.
Good content curation doesn't consist of simply regurgitating content that others have published. Your brand story-telling must include a human element in the form of personalizing the information and making it compelling to your social media followers. Successful programs provide context and communicate it in a transparent fashion, enabling you to amplify your brand message and create passionate subscribers. This graphic from Socialbites illustrates the process of content curation:
Features of good content curation tools
Good content creation tools help you save time and increase productivity. They streamline the process of:
- Coming up with content ideas on a consistent basis
- Organizing and executing content promotion
- Identifying link prospects
- Tracking your results
These content curation tools will help you establish your brand as an authoritative voice and go-to resource for your audience
Here's a demonstration of the power of content curation using List.ly, a crowdsourcing community that enables users to build lists and add items to other members' lists. The platform helps brand publishers engage readers with continuously evolving viral lists that can be embedded in their sites and those of their audience. Pretty cool, eh?