Social media is the sliced bread of the tech world. and recent IPO's and acquisitions point to continued industry growth in many different areas, including entertainment and marketing. According to a recent eMarketer study, social network ad revenue is estimated to climb to $5.59 billion in 2014, up from $3.63 billion today. But how big of a chunk of this pie can entertainment take? A big chunk.
The infographic below from Milyoni, the leader in social entertainment, highlights fans' increasing move towards a more social experience when consuming entertainment:
- 42% of Americans watch TV while on a second-screen (laptops, smartphones or tablets)
- 77% of social network users Tweet to tell friends what they're watching in real time
- 68% Tweet to keep the shows they like on air
- Only 43% of marketers have been able to successfully leverage the power of social to increase sales - highlighting a huge opportunity
(Click for larger view)