Your landing pages play a crucial role in your digital marketing process. Getting attention, and that initial click, is one thing, but actually enticing people through to that next critical stage will often come down to how well you present your opportunity at that next level.
So how are effective are your landing pages?
The team from GetResponse share their tips for combing landing pages and email marketing in this infographic.
Here’s a summary of their 7 step C.O.N.V.E.R.T.S process:
- Clear call to action
- Narrow focus
- Very important attributes
- Effective headline
- Resolution-savvy layout
- Tidy visuals
- Social proof
Check out the infographic below for more detail.
A version of this post was first published on the Red Website Design blog.