Want more social media buzz for your brand or business?
Here are my seven best tips for generating more social engagement, and traffic, in 2019.
1. Install a Facebook Customer Chatbot
You know those customer chat widgets that pop up on the bottom of a website? You can take them to the next level with a Facebook Messenger website widget.
It functions the same way as a normal website chat, but with an added bonus - every time a customer chats with you, they have to opt-in to Facebook Messenger communications.
That means you can get contact information from them, and follow up with them down the road. Every time someone talks with you via site chat, you'll automatically gain a new Facebook Messenger contact, and that's a huge win.
Upgrading your old customer chat to a Facebook Messenger customer chatbot is a great opportunity to pounce on.
2. Point to Your Social Media Accounts From Your Website
Having social icons which link out to your various social profiles is an easy way to broadcast your social media presence to your website visitors.
Ideally, you should add them prominently above the fold, so it's impossible for your visitors to miss them.
3. Make Your Content Easy to Share on Social Media
Make it simple for users to share your content on social media.
Add "Share This" buttons to any blog post, infographic, video, podcast, or any other engaging content you produce.
When you make it easy to share your content on social media, people will be far more likely to do so.
You can install a plug-in that adds share buttons on every page of your website, especially if you're using a CMS which supports it.
4. Enable Comments
Enabling comments on your content enables users to interact with you directly from your site.
The comments section of popular posts can host great discussions - just make sure your comment plug-in or widget has a way to automatically filter spam, so the comments section doesn't get overwhelmed with junk.
5. Make Sure Your Content Looks Good When Shared on Social
There's an additional step beyond just buttons which enable users to share your content - you have to also make sure the content looks inviting, once a user goes to share it.
Have you ever gone to share something on Facebook, only to find that the thumbnail or title was missing?
Chances are you probably stopped in your tracks and didn't share it - that's why, as a digital marketer, it's so key that you take the time to ensure that when someone attempts to share your content, it looks like it's supposed to.
Mark up the Open Graph tags with a super-clickable headline, and attention-grabbing image which fits the proper dimensions of each network.
6. Add Click-to-Tweets Throughout Your Content
If you've never heard of a click-to-tweet, it's a neat little tool which enables you to handcraft tweets featuring little snippets from a piece of content, like a key line or a great quote.
When you insert click-to-tweets in your content, it makes it easy for readers to post a great tweet without even thinking about it - you've done the work for them. The quote, image, headline, and link are all ready to go for them - they just have to click and post.
There's even a click-to-tweet WordPress plug-in which makes it super simple to craft click-to-tweets (though you can also do it without the plug-in, of course).
7. Have a Social Login
If you really want your website to go full-on social, then incorporate a social login to increase membership and participation in your website.
Give people benefits for joining your website through their social media accounts - you can make it a necessary step to facilitate commenting, for example, incentivizing the action.
It's another way to gather extra visitor data, and boost awareness for your business' social presence.
Taking the extra steps to make sure your content is social media-friendly, easily shareable, and, of course, worth sharing are key moves for any modern brand or business. Always keep social traffic in mind, and stay up to date with the latest trends and shifts to maximize your opportunities.
A version of this post was first published on Inc.com.