Word of mouth is one of the most powerful tools for brand marketing, and with the advent of social media, the power of word of mouth has been amplified, with everyone, everywhere, now able to access a range of platforms to share their thoughts - on anything.
That can work for or against your business. On the negative side, it means that bad reviews and comments now spread faster and wider than ever. On the positive, you can use word of mouth to greater advantage - if you go about it in the right way.
There's a range of key considerations here, each of which can have a big impact - hopefully it will get you thinking about how you can utilise WOM in your campaigns.
A version of this post was first published on the Red Website Design blog.