Are you using Google Analytics to its full potential?
When used correctly Google Analytics can provide you with a wealth of information - for example, it can show you what marketing techniques are generating traffic and conversions, which then enables you to ditch or amend those that don’t. But this is only possible when you have it setup correctly.
The first on the list is not using it at all. If you still haven’t set it up you may find this beginners guide to Google Analytics helpful.
This post was first published on the Red Website Design Blog.