Instagram is not just for photographers. It's for everyone. And as a viable social network, it's a tool for brands to connect with audiences in a powerful visual format. Still, there's so much junk out there - blurry photos, vague captions, and images that make audiences say, "Why'd you post that?" Aside from taking great photos, what else should marketers do to make sure their Instagram moments go a long way?
Made Freshly, a community of resources for online stores, shows us the "Anatomy of the Perfect Instagram Post." Here's 8 Great Tips to refer to the next time you post. Check off most of them, and you should be well on your way to increasing your engagement on Instagram.
See the full list below, including:
- Photograph items in bright light to make them look most appealing
- Always include a call-to-action in the caption
- Use persuasive words like "Instantly," "New," "Because"
- Always respond to comments!