If your customers trust you, that's good, right? Like, really good?
So suppose you wanted to ruin trust with your customers. What would you do to destroy trust?
• You might try lying to the client.
• You might try saying one thing and doing another.
• You could try keeping secrets from the customer.
• You could refuse to answer direct questions.
• You could actively prevent your customers from learning about cost-saving solutions.
Incredibly, these are specific recommendations made by a business blog, Drooling for Dollars (the name tells you something), in a post titled "A Successful Businessman Keeps Secrets From His Clients."
In this post, the author offers nuggets like "never let a client know your hourly rate," "tell your client that the work will be completed in 3 weeks although you get it done in 3 days," and talks about "those irritating and annoying clients who ask too many questions before making a deal."
It's good to answer some questions, says the piece--it helps build trust. But don't go overboard with it-trust could ruin you if those nasty competitors called "customers" find out too much.
The author summarizes: "There are pieces of information you should never reveal to your client, no matter how many times they ask or how much they insist you [sic]."
Uh huh? Really?
Anyone wanna help me shoot some fish in a barrel? The comment section is right below.
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