Charles Green
Owner/founder, Trusted Advisor Associates | @charleshgreenAuthor, speaker, teacher, blogger. Founder/CEO of Trusted Advisor Associates co-author The Trusted Advisor author Trust-based Selling MBA, ex-general management consultant Helping build trusted business advisors.
303 articles by Charles Green
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Selling to Mr. Spock
Aug. 26, 2013 -
Unconscious (Ethical) Incompetence: The Curious Case of SAC Capital Advisors
July 29, 2013 -
Risk Is to Trust as Vaccine Is to Immunity
Feb. 4, 2013 -
The Problem with Lying
Jan. 12, 2013 -
Find the Fear and Swim Upstream to Trust
June 21, 2012 -
How (Not) to Ask for Recommendations, Referrals and References
May 21, 2012 -
Customer Death by Survey? Or Just Bad Surveys?
May 10, 2012 -
Trusted Advisor? Or Just Not a Crook?
May 7, 2012 -
Real People Real Trust: Transforming a Business from the Inside Out
April 26, 2012 -
Trust Tip Video: Nobody Gives a Damn-Fortunately
March 23, 2012 -
Solving Knowledge Management with Speed Dating: Interview with Clay Hebert
March 19, 2012 -
Books We Trust: The Decision to Trust by Bob Hurley
Jan. 19, 2012 -
Wants or Needs? Dylan and the Stones on Sales
Dec. 6, 2011 -
Stupid Crazy Trust -- It Does Last
Nov. 22, 2011 -
What I'm Reading: Two New Books on Sales
Nov. 8, 2011 -
Books We Trust: The Speed of Trust
Nov. 1, 2011 -
Real People, Real Trust: What Trust-based Strategy Consulting Looks, Feels, and Sounds Like
Oct. 20, 2011 -
When Failure is an Option - and an Opportunity
Oct. 18, 2011 -
Annals of Bad Selling: The Sweat Interview Test
Oct. 3, 2011 -
The Dark Side of Work to Come (Guest Post)
Sept. 23, 2011 -
Story Time: An Unexpected Way to Recover Lost Trust
Sept. 19, 2011 -
'Now Presenting...' Expert Advice on Powerful Presentations
Sept. 16, 2011 -
Three-Word Tort Reform: Common Sense
Sept. 8, 2011 -
Six Risks You Should Take to Build Trust
Sept. 7, 2011 -
Real People, Real Trust: A Fresh Perspective on Sales Operations
Aug. 15, 2011 -
Trusting Delta? A Lesson for Consumers
July 28, 2011 -
The Great Twitter Debate: She Said, He Said
July 28, 2011 -
3 Minutes to Create a Great Impression
July 18, 2011 -
Age 32, and Still Afraid of the Sales Monster Under the Bed?
July 5, 2011 -
I'm Sorry If I Upset You: The Art of the Apology
June 17, 2011 -
Five Reasons Your Customer Probably Doesn't Trust You
April 4, 2011 -
Trust, Sales and Getting Real: Interview with Author Mahan Khalsa
March 23, 2011 -
8 MBAs Solve World Hunger. In Theory.
March 22, 2011 -
To Tell or Not To Tell: The Three-Question Transparency Test
Feb. 16, 2011 -
Lies Your Customers Tell You: You Lost on Price
Feb. 7, 2011 -
Not the Grammys or the Emmys-the Trusties: New Most Trusted in Business Lists
Jan. 12, 2011 -
What Costs More Than a $1,000 Per Hour Lawyer?
Jan. 4, 2011 -
A Better New Year's Resolution
Dec. 31, 2010 -
Take My Gift Card-Please: A Trust Moment in the Restaurant Business
Dec. 28, 2010 -
Interview with Trust Across America'sâ„¢ the Kimmels: Trust Quotes #17
Dec. 15, 2010 -
Accelerating Trust: Woo Woo before you Do Do (Part II)
Dec. 13, 2010 -
What Doctors and Salespeople Can Learn From Each Other
Dec. 9, 2010 -
Accelerating Trust: Woo Woo before you Do Do (Part I)
Dec. 7, 2010 -
Beyond 51%: Gaining Buy-In
Dec. 2, 2010 -
Are your company values important enough to fire people over?
Nov. 8, 2010 -
How to Recover from Trust Lost: Part II
Nov. 4, 2010 -
Ava J. Abramowitz on Essentials of Negotiation (Trust Quotes #16)
Nov. 3, 2010 -
How To Recover from Trust Lost: Part I
Nov. 2, 2010 -
How To Prove You're Reliable
Nov. 1, 2010 -
Are Your Business Processes Destroying Trust in Your Business?
Oct. 28, 2010 -
RapLeaf: A Tale of Naivete or Cynicism
Oct. 27, 2010 -
Doing the Right Thing May Be Easier Than You Think
Oct. 20, 2010 -
Trusted Transactions, or Trusted Relationships?
Oct. 19, 2010 -
How to Convince Your Boss You're Right
Oct. 18, 2010 -
The Death of Employee Trust: Myth? Or Fable?
Oct. 13, 2010 -
The Not-so-Great Social Media Debate
Oct. 11, 2010 -
Making Excuses To Strangers Is A Sign Of Self-Orientation
Oct. 7, 2010 -
Is Self-Orientation Killing Your Trustworthiness
Oct. 5, 2010 -
Respect: Giving It, Getting It
Oct. 4, 2010 -
Balance Trust and Control for Innovation
Sept. 30, 2010 -
Trust based Leadership
Sept. 23, 2010 -
Trust Quotes #14: Deloitte's Robert J. Kueppers Interview
Sept. 22, 2010 -
Are You as Credible as You Think? Probably Not.
Sept. 21, 2010 -
When Should Your Clients Take a Back Seat?
Sept. 16, 2010 -
Rich Sternhell Interview: Trust Quotes #13
Sept. 15, 2010 -
The Interests of Buyer and Seller are Never Aligned? Never Is a Long Time.
Sept. 14, 2010 -
Why Competitors Hate Competition
Sept. 7, 2010 -
Trust Me - I'm from HR/ IT/ Legal/ Finance !
Sept. 1, 2010 -
Why Trust Statistics Can Be as Misleading as Crime Statistics
Aug. 31, 2010 -
Why Pulling Yourself Up by Your Own Bootstraps is Hard
Aug. 26, 2010 -
A Little Generosity Goes a Long Way: How a Small Kindness Can Have a Big Impact
Aug. 24, 2010 -
Trust, Honesty and Authenticity
Aug. 23, 2010 -
A Review of the Forbes Review of Trust
Aug. 9, 2010 -
Is Measurement the Enemy of Management?
Aug. 5, 2010 -
Inbound Marketing, Inbound Sales, Inbound Life
Aug. 3, 2010 -
Carrots and Sticks and Money
July 29, 2010 -
Restoring Trust and Confidence in Business: Part II
July 28, 2010 -
CNBC Asks Experts How to Improve Confidence in Business: Hmmm..
July 27, 2010 -
Abuse of Trust: Anatomy of a Breakdown
July 26, 2010 -
Everyday Empathy
July 22, 2010 -
Top Trust Myths: 2 of 2: Trust is Destroyed in Moments
July 19, 2010 -
Top Trust Myths: 1 of 2: Trust Takes Time
July 14, 2010 -
A Cautionary Tale for Marketers: Do's and Dont's from the Perspective of the Marketed-To
July 13, 2010 -
Constructive Hypocrisy and Trust
July 1, 2010 -
Trust Capital
June 30, 2010 -
Loyalty Programs Shoot Selves in Foot
June 28, 2010 -
Handling the Risk of Trusting Others' Motives
June 24, 2010 -
Trust, Obligation and Winter's Bone
June 22, 2010 -
Accenture CEO Bill Green: What Leading from Principle Sounds Like
June 21, 2010 -
Trust and Reputation: the Virtuous Link
June 17, 2010 -
How Much Should Sales Approaches Vary by Industry?
June 16, 2010 -
What Reality TV Can Teach Us About Trust: You're Cut Off
June 14, 2010 -
How Social Media are Ruining Your Lead Qualification Strategy
June 7, 2010 -
You Too Can Be a Strategy Consultant: Three Secret Tools Revealed
May 27, 2010 -
A Trust-based Organization: Bangor Savings Bank
May 26, 2010 -
How v. Why, and Why Not?
May 25, 2010 -
Warren Buffet on Envy and the Seven Deadly Sins
May 17, 2010 -
Relationships and Transactions, Clients and Markets
May 11, 2010 -
Why Should We Buy from You? Good Question!
April 28, 2010 -
Trust Quotes #10: David Gebler on Business Ethics
April 28, 2010 -
Ten Steps to Positioning Your Firm for the Recovery
April 22, 2010 -
Trust Quotes #9: Chris Brogan
April 21, 2010 -
Bad for the Customer, Good for the Stock Price: Wait, What?
April 19, 2010 -
Empathy is the Antidote to Resentment
April 16, 2010 -
At the Corner of Assertiveness & Cooperation: Collaboration
April 8, 2010 -
Closing the Book on Closing
April 7, 2010 -
Three Strategies for Creating Customer Trust
March 28, 2010 -
Trust Quotes #4: Peter Firestein on Trust, Character and Reputation
March 17, 2010 -
Too Big to Trust? Or Too Untrustworthy to Scale?
March 15, 2010 -
The Wrong Elevator Speech: Disaster and Recovery
March 11, 2010 -
Trust Quotes #3: Dr. Eric Uslaner on the Nature of Trust
March 10, 2010 -
Do You Trust the Taxi-Driver? Or Not?
March 8, 2010 -
The Purpose of a Company Is...
March 1, 2010 -
Trust and the Standard Deviation
Feb. 25, 2010 -
Sales Lessons for Professionals from the Ballroom Dance Business
Feb. 22, 2010 -
Trust Summit Summary and Video - Part I
Oct. 29, 2009 -
The Book You Sold Me Is Not the Book I Bought
Oct. 27, 2009 -
Buddhist Capitalism
Oct. 26, 2009 -
An Easy Way to Increase Your Trust Quotient
Oct. 22, 2009 -
Do You Trust Anonymous?
Oct. 21, 2009 -
Collaboration as a Strategy, Not a Tactic
Oct. 19, 2009 -
A Tale of Two Transactors
Oct. 16, 2009 -
When Empathy's Not Enough
Oct. 15, 2009 -
Trust Summit: October 23, New York City
Oct. 8, 2009 -
The Power of Shame to Fix Low Trust
Oct. 6, 2009 -
Digital Just Wants to be Analog
Sept. 30, 2009 -
Is Your Strategy About Winning, Or About Maximizing Success?
Sept. 28, 2009 -
Why Saying 'I Understand' Is an Act of Arrogance
Sept. 22, 2009 -
Fixing What Ails Wall Street: Ethics, or Incentives?
Sept. 21, 2009 -
Is Trust the Answer to Your Short-Term Memory Loss
Sept. 17, 2009 -
How to Be a Self-Deprecating Horn-Tooter
Sept. 15, 2009 -
They're Just Not That Into You
Sept. 9, 2009 -
What Clients Really Want
Sept. 4, 2009 -
The Perils of Measuring Trust
Aug. 31, 2009 -
The Paradox of Selling, Simple and In Your Face
Aug. 29, 2009 -
Why Did the Bear Cross the Road? What August Teaches Us About Interdependencies
Aug. 25, 2009 -
Trust Matters Primer Vol. 4
Aug. 24, 2009 -
Buying Lessons from a Master Salesman
Aug. 22, 2009 -
Four Principles of Organizational Trust: How to Make Your Company Trustworthy
Aug. 20, 2009 -
A Tendency to Blame and an Inability to Confront
Aug. 17, 2009 -
Selling Without Making the Buyer Feel Sold (Part 2 of 2)
Aug. 13, 2009 -
Selling Without Making Buyers Feel Sold (Part 1 of 2)
Aug. 12, 2009 -
The Thin Line Between Trusting and Self-Delusion
Aug. 10, 2009 -
The Dance of Trust
Aug. 7, 2009 -
What the Obesity Dilemma Tells Us About Corporate Change
Aug. 5, 2009 -
If We're So Rational, How Come We Don't Believe It?
July 30, 2009 -
Soul Trust
July 28, 2009 -
Markets, Relationships and Trust
July 24, 2009 -
Why Walter Cronkite Was the Most Trusted Man in America
July 20, 2009 -
Elton John, Billy Joel and the Likeability Factor
July 17, 2009 -
Arguing Rationally to the Irrational
July 13, 2009 -
Trust as Risk Mitigation Strategy
July 9, 2009 -
Trust in the Online Dating World
July 7, 2009 -
Trustworthiness? Or the Appearance of Trustworthiness?
June 25, 2009 -
Why Trust is Asymmetrical, and What that Means for Trust Strategies
June 24, 2009 -
Everything I Needed to Know About Sales I Learned From my Father
June 18, 2009 -
Trust Reader Volume 2
June 17, 2009 -
Why Trust Improves Your Bottom Line
June 15, 2009 -
Who's Minding the Store in Corporate America?
June 12, 2009 -
The Banality of Bad Behavior in the Financial Planning Business
June 9, 2009 -
The Power of I'm Sorry: the Four R's of a Trustworthy Apology
June 4, 2009 -
Have We Learned from the Financial Crisis?
June 1, 2009 -
The Trust Audit
May 27, 2009 -
Collection Agents: Trusted Advisors, or Creepy Hustlers?
May 23, 2009 -
Realms of Trust and Manifestations of Trust
May 19, 2009 -
Day Trader Management
May 18, 2009 -
Trust, Trusting and Trustworthiness
May 14, 2009 -
The Great Empathy Famine
May 12, 2009 -
The Shortest Route to Sales is Not the Direct Route
May 8, 2009 -
25 Behaviors that Foster Mistrust
May 7, 2009 -
When You Can't Trust Your Leadership
May 4, 2009 -
Rationalization - At the Heart of Ethical Challenges
April 30, 2009 -
Consulting and the Art of Self-deprecation
April 28, 2009 -
Pain is Inevitable - Suffering is Optional
April 24, 2009 -
When Service Companies Shouldn't Talk about Products
April 23, 2009 -
Is it Stupid to Be Trusting?
April 21, 2009 -
Success - and Measuring Success
April 17, 2009 -
Incenting Good Behavior? Or Insulting Customers?
April 16, 2009 -
Interview Like a Trusted Advisor
April 14, 2009 -
Why 'Corporate Ethics' is Usually an Oxymoron
April 9, 2009 -
April Carnival of Trust--the Best Yet?
April 7, 2009 -
The Open Letter Main Street CEOs Should Write to Wall Street
April 6, 2009 -
When Sharing the Pain is a Bad Downturn Strategy
April 1, 2009 -
Why B2B Salespeople Love Value Propositions--But Shouldn't
March 27, 2009 -
Why Value Propositions are Overrated
March 26, 2009 -
Random Acts of Kindness
March 25, 2009 -
Do We Learn From Our Mistakes? Or Not?
March 23, 2009 -
Trust Reader Volume 1
March 18, 2009 -
Trust and New Media: Request for Favorite Stories
March 17, 2009 -
The Problem with B-Schools is the Problem with Business
March 16, 2009 -
Oprah and Two Trust Tests
March 12, 2009 -
Show Me the Elephant
March 11, 2009 -
Groups vs. Individuals: Ruining It for the Rest of Us
March 3, 2009 -
The Ethical and Regulatory Morass of the Stanford Scandal
March 2, 2009 -
Fixing Executive Compensation: Social Engineering, or Ethics?
Feb. 27, 2009 -
To Hug or Not to Hug?
Feb. 18, 2009 -
62 Sales Tips for a Recession - Based on Trust
Feb. 17, 2009 -
Day 5 of 5: Trust-based Business Development in a Recession: Principle 4, Transparency
Feb. 13, 2009 -
Day 3 of 5: Trust-based Business Development in a Recession: Principle 2, Collaboration
Feb. 12, 2009 -
Trust, Trust, Trust
Feb. 4, 2009 -
Why Attraction is Worth More Than Retention
Feb. 4, 2009 -
Sales Benchmarking: What to Measure in a Tough Economy?
Jan. 23, 2009 -
What's the Market's T/E Ratio Lately?
Jan. 17, 2009 -
How Not to Regulate Untrustworthy Industries
Jan. 12, 2009 -
Who You Gonna Trust--Your Own Eyes, or Your Grandparents?
Jan. 8, 2009 -
The Curious Case of Curiosity in Selling
Jan. 3, 2009 -
Thanks to All Who Commented in 2008
Jan. 2, 2009 -
A Better New Year's Resolution
Jan. 1, 2009 -
Is it Personal? Or Is it Business?
Dec. 23, 2008 -
Where Caveat Emptor Still Stalks the Land
Dec. 18, 2008 -
The Silver Lining in the Recession Cloud: a Shift Toward the Customer
Dec. 17, 2008 -
Madoff Madness: When Smart People do Stupid Things
Dec. 14, 2008 -
Do You Trust the Tech Support Folks?
Dec. 10, 2008 -
What's Trust Got to Do With Respect?
Dec. 4, 2008 -
December Carnival of Trust is Up
Dec. 2, 2008 -
Do You Trust Detroit?
Nov. 25, 2008 -
Network and Relationship Building Done Right
Nov. 22, 2008 -
The Fallacy of Good Intentions
Nov. 18, 2008 -
A Contender for Worst Business Advice of 2008
Nov. 14, 2008 -
The Trust Recession
Nov. 11, 2008 -
Announcing the Trust Resources Library
Oct. 30, 2008 -
The Dilemma of Group Decision Making
Oct. 29, 2008 -
Greed, Trust and Executive Compensation
Oct. 27, 2008 -
Trust-based Selling in the Real World: Bruce Abbott
Oct. 23, 2008 -
If Your Sales Training Department Ran Your Church
Oct. 20, 2008 -
Are You Connected? Or Just Linked?
Oct. 17, 2008 -
Stop Measuring ROI on Soft Skills Training
Oct. 16, 2008 -
Top Ten Ways for Your Business to Deal With a Recession
Oct. 15, 2008 -
Build Trust...use "foreign culture" to conduct "foreign business"
Oct. 10, 2008 -
Trust and Selling Online
Oct. 7, 2008 -
Carnival of Trust for October, 2008
Oct. 6, 2008 -
Why Testimonials are Over-Rated in Sales
Oct. 3, 2008 -
Meeting Price Objections from Trust
Oct. 2, 2008 -
Call for Submissions: October Carnival of Trust
Oct. 2, 2008 -
What Happens in the Global Financial Crisis Stays in the Globe
Oct. 1, 2008 -
What Con Men Can Teach Us About Trust
Sept. 29, 2008 -
Wall Street and Broken Social Trust
Sept. 24, 2008 -
The Guts of Trust
Sept. 22, 2008 -
Trust Me
Sept. 19, 2008 -
Branding On The Bubble... in search of the bottom line of the Wall Street implosion
Sept. 18, 2008 -
Balancing Logic and Emotion in Trust and Politics
Sept. 15, 2008 -
Outsourcing Loyalty, and other Oxymorons
Sept. 12, 2008 -
Re-Engineering Michael Hammer's Legacy
Sept. 8, 2008 -
Why Companies Don't Create Trust Internally
Sept. 2, 2008 -
Build trust and you will sell... trigger emotion and they will buy
Aug. 22, 2008 -
Misconceptions about Trust-based Selling: It Doesn't Work
Aug. 20, 2008 -
Misconceptions about Trust-based Selling II: Are you in denial about patience and commitment?
Aug. 18, 2008 -
Live Webinar on How to Build Trust in Sales Conversations -- Thursday, August 21
Aug. 16, 2008 -
Enron Revisited: Commonsense from the Trade School of Capitalism
Aug. 15, 2008 -
Selling Freedom from the Ultimate Fear -- Other People
Aug. 8, 2008 -
Is Sales Efficiency Killing Your Sales?
Aug. 4, 2008 -
Great Moments in Selling - Bangor Savings
Aug. 1, 2008 -
Great Resources for Improving Your Presentations
July 25, 2008 -
How Contracts Can Feed Trust Rather than Destroy It
July 18, 2008 -
Top Ten Reasons Organizations Don't Teach Trust
July 14, 2008 -
Why People Don't Trust Trust
July 7, 2008 -
The Mathematics of Age and Wisdom
July 2, 2008 -
The Science of Management Revisited
June 30, 2008 -
Why Modern Sales is so Anti Trust
June 27, 2008 -
When Legal Contracts Morph into Spam
June 23, 2008 -
A Marketing Company that Gets It on Trust
June 20, 2008 -
A Tool for Emotional Risk Management -- Name It and Claim It
June 18, 2008 -
Do your clients trust you... mitigating Emotional Risk
June 16, 2008 -
Hey! Your Company Just Turned Into a Supply Chain!
June 13, 2008 -
Why Multi-Tasking May Be Hazardous to Your Health
June 9, 2008 -
June Carnival of Trust is Up
June 3, 2008 -
A Simple Idea to Radically Increase Employee Engagement
June 2, 2008 -
Why Influence Is Only Halfway to Trust
May 21, 2008 -
Doctors, Apologies and Trust
May 19, 2008 -
Trust in Singapore
May 16, 2008 -
Branding and Trust: Redundant Terms or Oxymoron?
May 9, 2008 -
What's Your Trust Quotient? Announcing a New Self-Assessment Online Tool
April 30, 2008 -
Warren Buffett, Confidence and Leadership
April 28, 2008 -
Discounting and Winston Churchill
April 28, 2008 -
From Management to Influence
April 23, 2008 -
Do Non-Solicitation Clauses Pose Conflicts of Interest?
April 21, 2008 -
30 Minutes, 30 Cents, 30 Billion: Fragmenting Business
April 14, 2008 -
Are Your Great Ideas Just Knee Jerk Reactions?
April 7, 2008 -
Web Trust 2.1 and Web Trust 2.2
March 28, 2008 -
Trust Based Selling in the Real World Case Study Number 42
March 26, 2008 -
A Valentines Day Sampler and Home Companion
Feb. 14, 2008 -
Decaying Social Trust and Moral Indignation
Feb. 13, 2008 -
Buy With the Heart, Justify With the Brain
Feb. 11, 2008 -
Banks Behaving Badly: Or Is It Just Me?
Jan. 30, 2008 -
What the Pharmaceutical Industry Must Do to Regain Trust
Jan. 28, 2008 -
You Lying, Cheating Dog, You
Jan. 23, 2008 -
Lessons in Sales from John McCain
Jan. 21, 2008 -
Property Theft or Generation Gap?
Jan. 18, 2008 -
Who Do You Trust? A Snapshot in Time
Jan. 17, 2008 -
Covey on Trust
Jan. 16, 2008 -
Selling in Three-Part Harmony
Jan. 9, 2008 -
January Carnival of Trust is Up
Jan. 8, 2008 -
caEmployee Engagement, Fog Sculpting, and Measuring Love
Jan. 7, 2008 -
January Carnival of Trust: Call for Submissions
Jan. 3, 2008 -
Customer Loyalty Meets Rate Tarts
Jan. 2, 2008 -
A Better New Year's Resolution Redux
Dec. 31, 2007 -
The Year In Review?
Dec. 24, 2007 -
Learnins from the Used Car Salesman
Dec. 21, 2007 -
European Fish, the Commons, and Business
Dec. 19, 2007 -
Why Your Sales Process Is Bad for Sales
Dec. 17, 2007 -
Destroying Shareholder Value: One Quarter, One Customer at a Time
Dec. 14, 2007 -
Client Service vs. Client Servility
Dec. 11, 2007 -
The Single Fastest Thing You Can Do to Increase Trust
Dec. 7, 2007