Buried deep inside the "Who'd a Thunk It" file is a rather simple question that can make the difference between pass and fail.
Do you talk about this elusive thing called "value" or do you demonstrate it?
In what ways do you demonstrate your value? Do you personally demonstrate your value or do you rely solely on your products and services?
In what ways could you demonstrate that value at a higher level?
Final Thought: Might make an interesting topic for both a sales meeting and your next management meeting?
Go ahead, flesh this one out, put a face on it, articulate it, then . . .
Go out there and demonstrate it even better!
Wishing you clear articulation of your "value"!