Content is a key element of any digital marketing strategy, but having an idea of what content you'd like to create, and actually creating it, are two very different things.
Are you having trouble attracting visitors with your content? Failing to come up with ideas and concepts that connect with your broader marketing ambitions?
The team from The Happy Guy Marketing Services have put together this infographic, which outlines the basics required for an effective content strategy, including key notes on ideal length, research, image usage and page design.
No doubt it'll help get you thinking about your content approach.
A version of this post was first published on the Red Website Design blog.