Marketers are often challenged to grapple with the yin and yang of quantity vs. quality produced from their demand generation efforts. The problem is that it's hard to focus on both simultaneously. That's where content marketing combined with marketing automation helps marketers gain quantifiable results beyond the opt in.
Let's be clear - opting in does not make for a qualified lead. It's what happens after the opt in to build relationships that turns more prospects into buyers when they're ready.
B2B companies with complex sales spend a lot of money to generate leads. Allowing them to languish because they don't whip out their wallets immediately is a waste of effort, time and precious budgets.
Join me, along with Christopher Doran, VP of Marketing for Manticore Technology, as we show you just how to use content in conjunction with marketing automation to help leads make faster progress toward buying.
Webinar: Advanced Lead Nurturing Tactics
Date: January 12 at 9AM Pacific, 11AM Central and Noon Eastern
Register Now to learn:
- Why pipeline momentum is the key to sales readiness.
- How buying stages apply to lead progression.
- What role marketing automation plays in building momentum.
- Components necessary to create content that drives next steps.
I'll be applying some of the strategies I discuss in my book, eMarketing Strategies for the Complex Sale, to show you just what you need to speed up the momentum in your pipelines to drive more sales.
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