Assessing the Accuracy of 2014's Marketing Predictions [INFOGRAPHIC]
This month, a whole new set of 2015 marking predictions will be released by marketing experts. But what about those 2014 predictions? How did they fare over the course of the year?
Digital marketing platform Offerpop
recently surveyed more than 100 marketers to see whether the most popular 2014 marketing predictions came true, fell flat or met a mixed response from marketers. As you will see from this infographic, marketers still struggle to measure social media ROI and have not moved away from Facebook in favor or more niche social networks. But they did integrate email marketing and social media, and they did leverage social data, as predicted.
Here, courtesy of Offerpop, is a look at five 2014 marketing predictions - two that came true, two that were false, and one that had mixed results.