Here at PinLeague, we've always been interested in worldwide marketing. In conjunction with an upcoming personal trip to Shanghai and Hong Kong, I thought it would be interesting to look into the history of Chinese social media and how Western brands might be able to take advantage of it. By first digging into how both Chinese and Western social media platforms grew, it became obvious to me that China was an amazing, complicated and largely untapped opportunity for brands to connect with 500 million Chinese Internet users.