Newsroom-style branded journalism is the way Cisco reaches and engages its B2B audience. Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. Through "The Network," Kirsten and her team deliver both thought leadership and creative content to its audience. Among the creative content, visitors can find a graphic novel featuring superheroes SuperSmart and Dr. Analog, a serial magazine, and 6-second Vine videos.
Cisco, an employer of more than 70,000 people, is the global leader in the hardware, software, and services used to create Internet solutions that make networks possible. With their expertise and vast employee base, there are limitless angles to fuel Cisco's newsroom-style branded journalism.
On This Episode You'll Discover:
- How Kirsten says brand journalism is talking more about what's trending, not just about your brand.
- The make up of the content team at Cisco's 'The Network' and how they decide what to cover.
- Why Kirsten insists on the need for a content team to have an editorial calendar, and how agility comes into play with trending topics.
- How you can incorporate Periscope into your content strategy and how employees can be storytellers with proper guidance.
- Why your content team should ask for content from other teams outside of marketing.
- Why Kirsten's one thing is to be innovative and take risks that will empower your brand to stand out
Featured On This Episode:
- Kirsten Chiala on Twitter and LinkedIn
- Cisco on Twitter
- Cisco's Newsroom The Network and the Detected Movie website
- Cisco's documentary trailer #DetectedMovie
- Cisco's graphic novel, SuperSmart in The Case of the Smartest Cities
- Subscribe to the Social Business Engine show
- Write a review of this podcast in iTunes
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @sbengine