For some time I've been wanting to do a major overhaul of my visual identity online.
So this year I am planning to develop a number of my personal website and business blog sites and try to bring them back to the core of my personal brand.
I would always recommend that you start with looking at the corporate identity of your business and work from there, but since my personal brand is so intertwined with the corporate identity of my business and the fact that most people come to know me through "Biz Growth News", I made a decision to start with a redesign of this site.
Given that I teach others about branding and social media marketing, I have been accutely aware that I've needed a major face lift - in fact you could say an extreme make-over online.
I'll share more once the new blog design is in place on the reasons I made the decisions I have about the elements of the blog as they consitute for me key elements of best practice in business blogging for professional services firms - I'll probably so this through a teleseminar for my "Biz Growth Community".
But for now I'd love to share a sneak peak at how the new banner for Biz Growth News is shaping up.
Believe me I have been one of the most challenging clients my designer has had to work with as I have a clear sense of what I was looking for and in fact there is more design that has gone into the relative simplicity of the the new business blog site than for a complex design.
So here it is ... what do you think?
I hope to have the new blog in place in March do do watch out for the make over!
Tags: Biz Growth News, personal brand online, visual identity
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