The first step in getting your blog content right is picking the right set of blog objectives to fit you business objectives and align with your other marketing efforts. I put together the list below as a start. I am sure that you can add to this list based on your experience or what you have seen. I have been helping a number of business bloggers with their efforts and continue to see new approaches. I welcome additional suggestions. Tomorrow I will offer a similar list on a related but different topic - the types of blog posts. Again I welcome additions.

• Expand your market exposure and brand awareness
• Provide the informal, more personal side to market communication
• Provide useful tips and answer FAQs on products and services
• Provide background and contextual information on your company and its products and services
• Introduce new products and services
• Test potential product and service ideas and get market feedback
• Cover company news
• Provide a trusted news source for your market
• Enhance existing communication channels, publicize and coordinate with them
• Establish a thought leadership position in your market area
• Comment on other key bloggers in your market space
• Become part of a blogging community or multiple communities in your market space.
• Enhance customer relations and provide a personal, conversational communication channel
• Provide background and contextual information on key employees, making a moiré personal connection with the market
• Provide insights from a variety of perspectives by enlisting multiple bloggers
• Create a searchable knowledge resource for yourself, your customers, and the market on things you feel are important
• Support a cause that interests your customers or supporters
• Provide another direct sales channel
• Acquire new revenue streams

Also, consider uses of a blog for communication inside the firewall as many companies have successfully done. Examples include;
• Team collaboration
• Internal communication
• Project management
• Company content management
• Personal knowledge management
• Learning channel