It’s International Women’s Day, and in 2018, the event may be even more important, and resonant, than ever.
Over the past 12 months, we’ve seen the rise of the #MeToo movement, the second Women’s March and increased focus on gender equality in the workplace more broadly. Female leaders are seizing the moment and stepping forward, which can only be beneficial for representation, and society as a whole.
Given this shift, it makes sense that social platforms are stepping up to provide tools for users to take part in this year’s International Women’s Day discussion.
First up on Facebook – The Social Network has provided a range of stats on female usage, and the representation of women within their communities.
As noted in the infographic, International Women’s Day was the most talked about event on Facebook last year – if you’re looking to participate in the conversation this time around, you can use Facebook’s dedicated set of cards, photo frames and/or themed backgrounds for posts.
Look out for a message in your News Feed today, or visit facebook.com/iwd to utilize these tools.
Facebook’s also running a ‘Credit Her’ campaign to celebrate women from the past and present “to whom we want to help give credit for their incredible contributions”.
And lastly, Facebook’s also launching a new Community Finder tool as part of their #SheMeansBusiness program, which will give female business owners more options to connect with each other and share questions, advice and resources to help them grow their businesses.
Over on Twitter, there’s a range of emoji hashtags you can use to participate in the IWD conversation.
Twitter also recently launched their new #HereWeAre campaign to promote female representation.
Interesting to note, too, that the discussion of International Women’s Day on Twitter is also huge, particularly among 18 to 24 year-old users.
Equal representation is important, and it’s been great to see women stepping forward in recent times to share their experiences and support one another in getting their voices heard. As such, International Women’s Day comes at a key moment in 2018, a time when the world is becoming more aware of the challenges facing females, more conscious of traditional societal structures and their impacts in this regard, and more attuned to the importance of diversity.
Given this, it’s worth tuning in to the various discussions being conducted, both online and off, this International Women’s Day, and considering your place in the wider process of building a more inclusive world.