One of the areas I have noticed that holds us back from being successful in marketing our products and services is not the technical 'know how'. Nor is it having the financial resources to invest in marketing programmes or collateral.
It's a subject that I recently spoke to my friend and New York Times bestselling author of 'The Confident Leader', Dr Larina Kase about (in fact she is featured in my upcoming book '42 Rules of Marketing in a Recession' about this subject). Our confidence in ourselves, our business and our products and services.
You might also remember the interview I did with Larina when her book was first published late last year - you can find the interview here.
Larina suggests that if you are finding your business is slower, it's a perfect time to work on developing yourself and your marketing skills. In fact just today I Tweeted the fact that a truly false economy is not investing in developing your marketing skills through training or working with a mentor.
There are lots of resources available; if you want to accelerate your success, attending relevant workshops in marketing or social media then applying what you learn you will find that the results you achieve will more than cover the investment you make.
Larina also understand that not everyone can afford to invest in workshops so not only has has she authored a book about she has also recently interviewed a number of marketing experts and is offering these resources at NO COST. The series includes:
- Krishna De, on Online Branding Confidence
- Shama Hyder, on Service Business Marketing Confidence
- Lisa Manyon, on Press Release Confidence
- Mari Smith, on Facebook and Twitter Confidence
- Ellen Violette, on Ebook Confidence
- Wendy Weiss, on Cold Calling Confidence
- Terri Zwierzynski, on List-Building Confidence.
You can access the 'Marketing Confidence Interviews' HERE - remember there is no cost to do so.
If you are finding you're not confident in marketing your business or perhaps you are looking for additional ideas, I do hope you'll find the series of assistance. Be sure to let me know what you think.
P.S. when you have entered your name and email address to access the audio series, watch out for additional FREE resources each of the marketing mentors have made available.
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