Normally if you have a film release in the pipeline, Thursday has been seen as the best day to spend your marketing pounds or dollars.
Makes sense really, people are gearing up for the end of the week and it builds momentum towards a good weekend box office showing. Online however, Thursday is the worst day when it comes to spending money.
This comes from a study, reported in AdAge Digital Next by Waikit Lau of online video advertising company ScanScout. Lau's company found that the peak movie-related online video viewing time was weekends and Mondays with Thursdays faring the worst.
Lau says that Mondays can be explained by people maybe taking their minds off the working week or checking something out around watercooler talk.
My guess on the weekend online viewing spike and Thursday drop is that Thursday is the day people make plans for their 'real life' weekends.
But at the weekends themselves, looking at trailers or movie clips on the Internet isn't preparation. It's participation and entertainment in its own right.
News does best Mondays, Business Tuesdays, Cars Wednesdays
It's also useful to look at the rest of the chart that ScanScout produced, but hasn't dwelt on in any great detail in the AdAge piece.
Mondays are good for news videos with Sundays being the worst, though there is a rise on Fridays. Business and finance does well on Tuesdays (why - people do research on stuff they found out the previous day?).
Sports does as you expect well on Saturdays. And auto videos do best mid week - on Wednesdays.
Useful stuff for any communicator to know. Especially as all too often we still make assumptions about consumer behaviour based on what we learned in the offline world.
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