Content. It's everywhere, it's the foundation of the web and how we use social media and digital marketing to connect with your customers, prospects and broader community. Want more sales and leads? Want to grow your online or offline community? Want more loyal customers? Each process requires content.
In this episode of the Social Zoom Factor podcast I put content marketing under the microscope in order to help you understand what content marketing, exactly, is, and how you can use it to serve the needs of your audience, grow your community and achieve your business goals.
Content Drives Action
Conversations big and small are what drive humans as they read, research and find meaning in the digital web of today - and isn't meaning what we're really all searching for in both business and life? If you can't find the "why" to buy something, do something or spend your time on something, you likely won't do it, and it's content that provides that meaning. It's content that answers the question: "why".
From Facebook posts to Messenger bots, tweets, Instagram images, snaps and stories and everything in between - at the core of each element is content, and the reality is that content is the core of not only the social and digital web, but also of humans in general. Communication has, and always will be, foundational to relationships and success in life or business.
Many self-proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks, but the truth is that content, relationships and connecting as human beings has existed forever.
Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. Without driving action, content marketing is all for nothing.
Do you know what action you want your audience, communities and customers to take when they read your blog, listen to your podcast or watch your video?
Creating with Purpose
Social media gives us a medium to communicate with other human beings - how and what we share to inspire our audience to connect with us, with a goal of helping them achieve their goals, is what will drive success or not.
Understanding how to create content that inspires, engages, empowers and attracts your customer to your business will make or break your results online. In addition, understanding the difference between a piece of content, content strategy, content tactics, and other forms - and when to use each - is now a requirement for every marketer in businesses large or small.
In this podcast, I look at all of these different elements, and break down the specifics of how to create purpose-driven content that generates results, and how to track them to ensure you're working towards your key goals in 2019.
- Definition of content marketing
- Best practices for developing and leveraging content marketing for business
- Creating content that helps your audience solve their business problems
- Different types of content marketing
- Using content mediums - incl. video marketing, podcasting, blogging, and social networking
- Key metrics for success
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A version of this post was first published on Pam Moore's blog.