David Weinberger is one of the co-authors of the book ClueTrain Manifesto, an pivotal book on how the Internet is leveling the world. A few times in my career, I've printed out the 95 theses andHis opening remark really sets the tone:
"...Social Media just continues the work of the Internet, and in enabling customers to talk with each other and thus avoid marketers"
In his podcast he discusses some key disruptions: Classifieds > Craigslist, Encyclopedia > Wikipedia, Newspapers > Blogs, Music industry > media sharing, etc.
I've spoken to a few senior marketers, and they often tell me they relate to Marketing Voices, or more specifically, to Jennifer Jones. She takes the stance, and asks the questions that the CMO, VP of Marketing want to ask, but just don't have the time to do, given her experience in the Marketing and PR industry, they look to her for a 'big picture' view. Thanks Jennifer.
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