Since I wasn't one of the lucky ones that got to see the new Facebook changes in a "beta" roll-out this summer, today was the first day I woke up to the new format. All I can say is, ugh (sarcastic rant alert).
My first thought was for myself, but after giving up in frustration to find a way to recapture "most recent" on my newsfeed (besides changing my settings to UK), I started to think about some of my clients.
Most of the people I work with are small businesses or organizations that have rarely been able to compete in the world of Edge Rank with the big dogs, and relied on people cruising their home pages in "most recent" news. Now that we have to rely on Facebook to show us what our top stories are, people will either panic about being lost in the fray, look at Google+ more closely, or just give in to the man. Shame on you, Facebook. I am hoping to be enlightened tomorrow, as Facebook convenes their next world summit of peace, f8. The ticker, by the way, is not a good solution.
The other disappointing thing I discovered this morning is that Facebook's Help Center has not caught up with their new changes. When I searched for information on how to filter my newsfeed, they still claim I can go to "most recent" and use the pull-down menu to set what I see. I'm beginning to feel like I'm living in the Matrix. Time will tell. What's your take?