I received this sales email the other day after downloading a white paper from a website that required registration.
The copy went like this:Ardath, Thanks for downloading the [document]. Generally, folks fall into one of three buckets.
1) Thank you for the follow-up and material; however, at this point I am only educating myself on [topic] best practices
.2) While I am educating myself on [topic], I am also interested in learning more about [company's] [topic] solutions.
3) Please call me as soon as possible. I am looking to evaluate [topic] programs and take a look at what [company] has too offer.I'm a firm believer that any one of these answers could be right answer as long as it is what's best for your business.
Your response will allow me to better gauge your interests without bothering you during this busy time. Thanks again for your consideration and I hope to talk with you soon.
Warm regards,NameSales Development Specialist
I'm not quite sure how I feel about this. On the one hand, I like being able to hit reply and say, hey, I'm a #1. On the other hand, I resent the implication that I'm just like everyone else and can be so easily categorized. Seems a bit "cheeky," if you will.Plus, this email is all about him finding out something that helps him. Although I guess if he honors the "don't bug me" part that I get a benefit too.
But I think that's cheating.I never asked him to communicate with me. I gave my information to get something I thought would be useful. First download ever from that company.
The second is this email. Why is it that company's still want to market on their terms? To toss a new prospect into the sales cycle at the drop of a pin? I mean, this email is at least asking me, but it's still on their terms. And for heaven's sake, I downloaded a document - ONE document - and now I'm in their sales process.
And I'm either going to be known as a 1, 2 or 3 or a nobody. I haven't responded. Wonder what happens to non-responders...So, tell me - How would you feel about being bucketed? Is it just me or is this tactic off-putting to anyone else?
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