I'm continuing to see the interest in online video growing - just today I was speaking to one of my clients and they were mentioning how they use the video's at YouTube for personal development.
I've been editing some of my video's that I've recorded in the last couple of months and have added them to my own YouTube channel and syndicated them across into Facebook and also added them to my blogsite as resources for my readers.
I've also been exploring some alternative easy ways to edit video so that I can share my tips with my clients who want to create and produce their own short online video's.
But what if you want to have someone else create your online video for you?
Recently I was contacted about Sizzle It! who create sizzle reels and promotional videos. Their clients include several high profile organizations such as Blue Man Group, NBC Universal, CBS, Hewlett-Packard, the Eric Trump Foundation and many top public relations, marketing and advertising firms.
I asked Scott Gerber of Sizzle It! to tell me more about their business.
Krishna: What gave you the idea to establish Sizzle It!?
Scott: Sizzle It! was founded on one key principal. We do one thing and we are the best at that one thing. There are thousands of video production companies in the world that offer sizzle reels as one of their many product offerings, but how does a potential customer know which one will deliver the results they are looking for when it comes to their most valuable communications tool? Sizzle It! lives and breathes sizzles everyday and we've got the best team in place to handle any sizzle that comes our way.
Krishna: What makes your service different?
Scott: We only produce sizzle reels. Every other competitor will include the sizzle reel as one of their many other service offerings. Unlike our competitors, we treat sizzle reels with the respect they deserve and require. One-stop-shop video production companies are not the answer. After all, do you really think a client should trust a vendor who claims that they are the expert in everything from duplicating DVDs and directing music videos to staffing video shoots and creating sizzle reels? We think not.
Krishna: How have Sizzle reels been used by your clients in the whole of the sales cycle - from attracting attention to conversion?
Scott: Our clients have used our sizzles for everything - from fundraising to client sales to public relations campaigns. Like an iPod in a way, the concept of sizzle is universal, but its application into the sales and marketing process is unique. We've heard nothing but good things from clients since we started Sizzle It! and that's a tradition we are looking to continue.
Krishna: Can you share a case study of one of your clients and the outcomes they found in terms of lead generation/client attraction and visitor conversion?
Scott: I'll let one of my clients speak for me on this one. Here is an example of a client with an unbelievable concept that raised millions of dollars:
"The videos that Sizzle It! produced for us were instrumental in getting our financing secured at several stages. Sizzle It's creativity, speed, professionalism and ability to work on a budget are unrivaled, in my experience. In short, they are effective and a joy to work with." Michael Counts, Founder of Counts Media & Co-creator of Blue Man Group's The Ride New York.
Krishna: What kind of companies benefit the most from Sizzle reels?
Scott: Every company has a message. Whether that is B2B or B2C - companies (and individuals) need to get their message out in a fun, exciting and engaging way. I would say that most of our clients fall into one these categories: public relations firms, marketing and advertising agencies, convention and conference organizers, charities, entrepreneurs and small and large businesses.
Krishna: Why is this product effective for companies given a challenging economy?
Scott: Sizzle reels are an easy way to expand a brand's reach in a very cost-effective way. They are effective tools that can be used for a long period of time and across multiple platforms. In short, if a sizzle is done right once, it can be one of the best investments a company can make when it comes to getting the word out.
Krishna: Do you also enable to video's to be distributed through video sharing sites and which are the three sites you recommend?
Scott: We custom fit the final sizzle deliverable to the clients specifications. YouTube, MySpace, and Facebook are my personal favourites.
Krishna: Where are you based and where can you serve clients?
Scott: We are based in NYC, but can service clients anywhere in the world. We are about to put the finishing touches on our Web 2.0 client portal which will offer clients an interactive project management solution that is accessible anywhere in the world.
If you want to find out more about Sizzle It! you can contact Scott at [email protected].
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