For those not working in, or intimately familiar with the social media industry, a lot of the lingo that goes into social marketing, big data, and all the other aspects of digital commerce can be a little daunting, and more than a little silly. You may know what a Social Media Platform Specialist is, but that doesn't mean everybody does.
Enter 'Mad Men Integrated,' a brilliant Tumblr that mashes up the recondite banter and vocabulary of the contemporary media business landscape with animated gifs everyone's favorite, recently departed show about the ad industry of the old days.
There's a gif for every occasion, from that guy in your office who gets every new Apple gadget the second it comes out ...
... to the, let's say, relative youth of some of the people working in the social media industry.
Or perhaps your office halls are haunted by that one guy who looks like he's working very hard, but nobody knows what he actually does.
Then there are the poor copywriters. In their hearts they yearn to be poets, but they still gotta crank out the copy.
And then there's this modern beast, the dreaded brainstorming session, where 'there are no bad ideas,' but in reality there are some pretty terrible ideas.
Let's face it, the world of media, marketing, and advertising has changed drastically since the days of three-martini lunches and extravagant expense accounts. The future is digital, integrated, synergistic, and connected, or as Don will tell you:
The bewilderment on her face is something with which we are all a little familiar, I think.