Facebook Stories may not have taken off the way Stories have on Instagram, but it is slowly gaining momentum.
Now at 500 million daily users (across Facebook and Messenger), up from 300 million at this time last year, Facebook remains confident that Stories are the future of social sharing. And as such, the platform continues to test out new ways to promote Facebook Stories, and boost interest in the option.
And this new test could be of particular interest from a brand promotion perspective.
As highlighted by social media expert Matt Navarra, Facebook's latest test sees it showcasing Stories from Pages, specifically, in a new, in-Feed panel.
That could provide expanded promotional opportunity - already, the top of feed placement of Facebook Stories makes it a great potential option for getting in front of users, but a specific listing of Page Stories amplifies that even further.
If you've been considering Facebook Stories for your promotions, or even cross-posting your Instagram Stories, this may be another prompt to get you moving in that direction - which is no doubt Facebook's aim here, but definitely, it could prove valuable.
Of course, much like video, not every business has the capacity and/or creativity to utilize Stories. But with Facebook adding more and more tools - including a new slideshow option, and maybe soon, a stop-motion video creation tool - the potential for Stories use is expanding.
And if Facebook's projections are correct, it's going to become essential for social media interactions more broadly.
If you're looking to maximize your Facebook and Instagram reach, you may well need to be shifting focus to Stories at some stage.
Also, another recent Stories addition - Navarra recently noted that Facebook has now added a question sticker to Facebook Stories, similar to the same on Instagram. Another consideration for your strategy.