The rise of chatbots in the customer service and marketing world is a big trend to watch in 2018.
Recently, we've seen many forms of artificial intelligence rocking the marketing world, and chatbots are one of these shiny new toys. Chatbots offer a variety of business benefits, and when done right, they can be an extremely useful time-saving tool (both for you and your customers). Facebook Messenger is one of the leaders in the chatbot space, offering a wide range of tools for personalization.
You may be wondering, "how do chatbots relate to offline marketing?"
To better understand how chatbots can compliment your offline marketing campaigns, check out this infographic by Colour Graphics.