Spotted via the team at Plaid is this piece from AdAge that questions whether Facebook is the new Google. Obviously not in terms of search, but in terms of profile, ubiquity and driving traffic to websites.
Facebook has a third of Google's traffic in the US (50 vs 149 million unique visitors in January), yet it's now a bigger source of traffic for major sites like perezhilton.com and indeed Twitter.
According to New TeeVee, Facebook is also now a big source of referrals for video sharing sites.
The article concludes by asking whether the age of the search engine is turning into the age of content sharing, and whether social media will start to take marketing spend away from search optimisation and advertising.
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- Facebook Referring More Traffic to (Some) Big Sites than Google (searchenginewatch.com)
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