If a fantastic customer experience is the destination, then a customer journey map is the best tool to help you get there. Without it, you're traveling blind, with no way of knowing why some of your strategies succeed while others fail.
A good customer journey map can help you do many things:
Delve into your customer's wants and needs as they interact with your brand on a variety of digital channels
Help you understand customer motivations and sentiment
Allow you to trace the entire customer lifecycle, from before the first engagement all the way through repurchase (or, unfortunately, their move to a competitor), OR
Derive insights on a single interaction at a single touchpoint
Develop a start-to-finish experience for a brand-new product, OR
Improve the CX of an existing product
Learn how to do all this and more in an interactive workshop, Customer Journey Mapping: Walk in Your Customer's Shoes, in Atlanta this June 8th. You'll receive hands-on experience in developing customer journey maps for specific customer-impacting business scenarios, and a strategy roadmap to address the identified customer experience challenges.
Your guide on this journey will be Banafsheh Ghassemi, CEO and Co-founder of Tangerine Lab. As a nationally recognized subject matter expert on CX strategy, she's the ideal person to help you design a journey map that will inform smart, targeted customer strategies and investments.
Register today, as enrollment is limited, and take the first step on that all-important path to truly understanding your customers.
customer journey map / shutterstock