Every consumer today is exposed to social media in various ways. Therefore it is not surprising that every business wants to have a strong social media presence. This helps them to attract new customers and increases the satisfaction level of current and past customers. There are many social media websites available, some of them have hundreds of millions of users. Many businesses focus on such websites, in order to grow their online popularity at the minimum of cost.
Build a great online community
The first trick is to build up a great online community. A great community is valuable for any business and its social media campaigns. It is one that is not fickle, and remains loyal to the company. In order to have a great community, a business must have great content on its social media page. For example, if a life insurance policy provider such as lifequotes4u.co.uk, regularly updated the company's Facebook page with relevant policy-related information, users would benefit greatly from such easy access to information. A great community grows with great content because a fans invite their friends, and share content that in informative and/or interesting; Such communities are actively engaged with the company and its products and help build and sustain the company's goodwill in the marketplace. A great community can therefore play a huge role in expanding a company's market presence.
The second method is to run contests on social media sites. These contests are very helpful because they introduce potential customers to the company and its products or services. Such contests usually involve a questionnaire, which contestants have to answer online within a fixed time-frame. The questions are usually related to the company and its products. This is a great way of rewarding brand loyalty, at the same enticing more customers to try out the company's products. Oftentimes, the prizes given away for these contests are nothing but the company's products or a subscription to the company's services. Several businesses have nearly doubled their customer base by using this method.
Give Special Discounts
The third method is give discounts on special day. Online users always like to celebrate special days like Christmas and New Year's Eve on the internet along with their friends. These occasions become even more special, when their favorite companies start handing out discounts on their products. These discounts are usually in the form of coupons which are given away online. These coupons can be redeemed within a fixed time-frame.
Give Away Freebies
The fourth method is to give away freebies. Freebies are the company's products that are given away for free. Many companies provide a shirt or a bag for free to their customers as an appreciation of their loyalty. Even through online campaigns, the company can give away freebies to their fans who have followed their social media stories for a long time. This encourages other people to do the same and to recommend the company's social media page to their friends.
Educate the Customers
The fifth and last method is to educate the customers. Many users, when they are online, love solving "did you know" questions. Such questions are usually posed on the social media pages of their favorite companies. The questions usually deal with the company's history and its products. The users who correctly answer these questions are given loyalty points. These questions have the added advantage of being able to spread knowledge about the company and its history to potential customers.
These methods, if implemented correctly, can build a valuable following for a company on social media networks. Many companies are already doing this and have successfully experienced a significant increase in their sales.