The last time this happened (when Giga was acquired) there was initially quite a lot of hope followed by quite a few analyst movements. Time will tell what the outcome of this move will be - however, if we follow George Colony's reasoning (as mentioned in the earnings call yesterday) we can be hopeful. He states the reasons for this as:
including the opportunity to add content and data, access to new clients for cross-selling opportunities and the cultural fit between the two companies.
Technobabble View
Looking behind the hype it is clear where the value of this move lies. Forrester intend to place Jupiter firmly within the Marketing & Strategy Client Group. This is a sound move and backs up Forrester's previous statements of moving from Information Technology to Business Technology. The main difference this time is that it is not just empty rhetoric but an investment to back this up.
There will obviously be concern amongst clients that this will affect them but considering the hopeful synergies that this deal brings, it can only be good of the analyst industry.
Technobabble 2.0 - a blog that rants and raves about social media, analyst relations and technology. Highlighting where people have got it right and wrong. Written by Jonny Bentwood - Head of AR and Strategy at Edelman in the UK. Link to original post
