Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying.
Key Account Management is a broad subject and this eBook is designed to help make the management of key accounts:
★ Easier
★ More Enjoyable
★ More Effective
Starting Point:
There are many definitions of key account management, but our favourite - and one we have used throughout our work - is from The Financial Times:
"The art of developing long-term relationships with selected customers"
It is simple, clear and it shows us what is important.
Simply click on the banner to download my FREE ebook.
Today's News: Craig Klein over at SalesNexus has released Part 3 of his excellent series - "Double Your Sales"
"Your paying expense bills for lunches, meetings, flights and hotel rooms. Its the cost of doing business right?
How many of the clients you're spending all that time and money on are buying anything? Not enough right?
Your artillery is firing at any target they can find. There is no other way is there? Yes there is!"
You can download it here
What an amazing launch yesterday - we had some gremlins during the first two hours, but the team sorted them, thank goodness.
If you have not signed up for this amazing no-brainer offer yet, you should do so right away - just click on the banner below.
Tomorrow: I am delighted to welcome Nancy Bleeke onto The JF Guest Author Spot
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